2017
DOI: 10.1017/s0021875816001936
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Mobilizing a Majority: Nixon's “Silent Majority” Speech and the Domestic Debate over Vietnam

Abstract: President Richard M. Nixon and his staff intended his 3 November 1969 Address to the Nation on Vietnam to counteract the growing strength of the antiwar movement. Its appeal to a “Silent Majority” of Americans inspired an impressive outpouring of support, but this response owed as much to White House planning as to public opinion. Drawing on internal White House documents, this article traces administration efforts to secure this response and, then, to claim and promote this new Silent Majority. It demonstrate… Show more

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Cited by 4 publications
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“…To see the Silent Majority respond therefore came as a surprise, as Nixon acknowledged later in his memoirs: “It was one thing to make a rhetorical appeal to the Silent Majority – it was another to actually hear from them,” as he did in a flood of letters, telegrams, petitions, and postcards (as cited in Kohrs Campbell, 2014, p. 117; Laderman, 2020, p. 3). The great irony of the rhetoric of the Silent Majority, then, is that, as Thelen (2017) notes, “despite the resonance of the…idea within the American electorate, active and visible support [for Nixon] waned over time. In part, this decline was a natural consequence of Nixon's speech having inspired many citizens to speak out for the first time” (p. 25).…”
Section: Discussionmentioning
confidence: 99%
“…To see the Silent Majority respond therefore came as a surprise, as Nixon acknowledged later in his memoirs: “It was one thing to make a rhetorical appeal to the Silent Majority – it was another to actually hear from them,” as he did in a flood of letters, telegrams, petitions, and postcards (as cited in Kohrs Campbell, 2014, p. 117; Laderman, 2020, p. 3). The great irony of the rhetoric of the Silent Majority, then, is that, as Thelen (2017) notes, “despite the resonance of the…idea within the American electorate, active and visible support [for Nixon] waned over time. In part, this decline was a natural consequence of Nixon's speech having inspired many citizens to speak out for the first time” (p. 25).…”
Section: Discussionmentioning
confidence: 99%
“…Indeed, President Richard Nixon was able to persuade the US public that the "great silent majority of Americans" approved of his Vietnam policies, despite a "vocal minority" of dissenters. Nixon's speech is often cited as a paradigmatic example of populist rhetoric: a bold claim about the convictions of those who were not speaking out, which resulted in a record 77% of respondents approving of the war, compared to 58% the day before (see Thelen, 2017). Half a century later, Donald Trump successfully campaigned on the slogan, "The silent majority is back".…”
Section: Demonstrative Communicative Silencementioning
confidence: 99%