Mobility during COVID-19 recovery: role of media and culture as social amplifiers
Arunima Rana,
Tuheena Mukherjee,
Souradip Adak
Abstract:PurposeThe COVID-19 pandemic has resulted in countries reacting differently to an ongoing crisis. Latent to this reaction mechanism is the inherent cultural characteristics of each society resulting in differential responses to the epidemic spread. In this study, the moderated moderation role of culture, on information dissemination by media during epidemic recovery-phase has been investigated.Design/methodology/approachHofstede’s cultural factors are hypothesized to moderate the moderating effect of free-libe… Show more
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