Mobile shopping: the next frontier of the shopping industry? An emerging market perspective

Analysis of mobile pre-payment (pay in advance) and post-payment (pay later) services

“…Based on the discussion presented above, our results have several implications for marketing managers to empower the use of mobile services (Wong et al, 2015). The results show an overall impact of self-efficacy, extrinsic motivations and intrinsic motivations on mobile services.…”

“…Mobile payments have increased substantially in recent years, with the infrastructure now making it possible for us to use our mobile devices to pay in supermarkets, book a room or buy a cinema ticket (Wong et al, 2015). Apple pay or Google wallet are just some examples of technologies that will be common in many retailers very soon in traditional ecommerce situations (Cao et al, 2015).…”

The Influence of Situation-Dependent Factors on Mobile Shopping Usage

“…assisting a consumer in making smart purchasing decisions by providing customized product/service information; and c.) delivering non-intrusive mobile marketing to consume." We conclude that mobile shopping provides several advantages, such as ubiquity, flexibility, personalization, accessibility, dissemination, convenience and mobility, thus enabling consumers to shop anytime and anywhere and to save time [21,24,25].…”

“…Similarly Agrebi and Jallaisb [29] extended TAM and confirmed the influence of perceived enjoyment and satisfaction on the usage intention. Several further TAM extensions exist (e.g., [21,25,30]). Overall, this research stream seems to be exhausted and the results depend highly on the scenario and the context.…”

Understanding consumers’ continuance intention towards mobile purchase: A theoretical framework and empirical study – A case of China

“…There is not a clear understanding of the factors that affect their continuance behaviour. Existing research has focused on using the technology acceptance-related models to explore the consumers' initial adoption and acceptance of mobile purchase (Chen, 2013;Chen & Lan, 2014;Wong, Tan, Ooi, & Lin, 2014;Yang, 2012;Yang & Forney, 2013). Despite the fact that consumers' initial adoption of mobile purchase is an important first step towards successful mobile commerce, many scholars note that the long-term viability of an information technology/information systems and its eventual success depend on its continued rather than first-time use (Bhattacherjee, 2001;Zheng, Zhao, & Stylianou, 2013), and this is especially critical with regard to the success of mobile purchase services (Hung, Yang, & Hsieh, 2012;San-Martin & López-Catalán, 2013).…”