Mobile service consumption values: an exploratory mixed-method study

Lee, Euehun; Han, Semi

doi:10.1007/s10799-016-0263-7

Cited by 9 publications

(9 citation statements)

References 58 publications

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“…Sanchez et al (2006) further extended the TCV and developed GLOVAL. For the present study, the TCV has been chosen as the main framework for consumption values because researchers have used it widely (Pura, 2005;Lee and Han, 2017). Additionally, findings by Roig et al (2006), Ivanauskien_ e et al (2012 and Heinonen (2004) show that the TCV can be extended to the banking sector.…”

Section: Theory Of Consumption Values (Tcvs)mentioning

confidence: 99%

Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

Karjaluoto

Glavee-Geo

Ramdhony

et al. 2021

IJBM

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PurposeThis study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector as the empirical context. This study aims to evaluate whether consumption values influence trust and intention. Furthermore, the authors explore how the consumer type (i.e. urban vs rural) differs in consumption values regarding adopting m-banking services.Design/methodology/approachThe data for this study were gathered from 246 responses collected from individuals living in a country with a developing market, using a survey instrument. The six study hypotheses were tested using partial least squares structural equation modeling.FindingsThe authors found support for effects from functional, epistemic and emotional value on intention. Functional and emotional value significantly influenced trust, while social and epistemic value did not. Social value was a significant moderator between functional value and intention. Consumers who were relatively unconcerned with social value were more motivated by functional value, while consumers who placed great emphasis on social value were motivated by epistemic value. Multigroup analysis showed that the effect from functional value on trust was stronger for urban than rural customers, while the effect from emotional value on trust was stronger for rural than urban customers.Practical implicationsOverall, functional value is the strongest predictor of trust and intention; therefore, bank managers are encouraged to promote m-banking services' functional value to increase trust and attract more users by promoting their companies' m-banking application. M-banking customers can also be classified based on the benefits in which they are most interested.Originality/valueThe study is one of the first attempts to demonstrate empirically how consumption values' dimensions drive m-banking use among different types of customers in a developing market context with a high m-banking penetration rate.

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Section: Theory Of Consumption Values (Tcvs)mentioning

confidence: 99%

Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

Karjaluoto

Glavee-Geo

Ramdhony

et al. 2021

IJBM

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“…Consumption values motivate consumption, and they influence consumers' green product choice behaviour (Wang et al , 2018c; Khan and Mohsin, 2017). The theory of consumption values has been widely used and has consistently shown good predictive validity (Lee and Han, 2017; Pura, 2005; Sheth et al , 1991). However, past studies primarily focused on the other theories such as the theory of reasoned action, theory of planned behaviour and value-belief-norm theory (Amin and Tarun, 2021).…”

Section: Introductionmentioning

confidence: 99%

Understanding consumers’ preferences for green hotels – the roles of perceived green benefits and environmental knowledge

Tan

2022

JHTI

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PurposeThis study aims to examine the influence of environmental knowledge on perceived green benefits and green hotel patronage intention. It also aims to investigate the influence of perceived green benefits on attitude towards green hotel stay and patronage intention.Design/methodology/approachThe purposive sampling method was used in this study. A total of 262 respondents completed the survey questionnaire. For data testing, the partial least squares approach was used.FindingsEnvironmental knowledge positively influenced the intention to patronise a green hotel and all the perceived green benefits – functional, emotional, social and epistemic benefits. Perceived green benefits did not influence green hotel patronage intention directly, but all the benefits promoted a favourable attitude towards green hotel stay.Research limitations/implicationsFuture studies can replicate this study to examine whether consumers in other cities or countries perceive green benefits similarly or differently. The current model can also be used to explore other hospitality and tourism settings.Practical implicationsGreen hoteliers should highlight all the four perceived green benefits in their marketing communication materials, especially functional and epistemic benefits that have greater effect on attitude. Green hoteliers can also collaborate with local government, educational institutions and travel agencies to develop pro-environmental materials to increase environmental knowledge of consumers.Originality/valueFew studies have examined the relationships among environmental knowledge, perceived green benefits with the inclusion of epistemic benefit, attitude and green hotel patronage intention in a single framework.

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“…Further, consumption value is often composed of several independent values or factors (e.g. functional, social and emotional) that can have different weights depending on the context of the product or service under scrutiny (Lee and Han, 2017;Sheth et al, 1991;Wong et al, 2019). On the other hand, research on consumer value has become more refined evolving in several phases over the last 3 decades (Zeithaml et al, 2020).…”

Section: Theory Of Consumption Values Frameworkmentioning

confidence: 99%

Section: Theoretical Model and Hypothesesmentioning

confidence: 99%

Perceptions of users and non-users of an early contact tracing mobile application to fight COVID-19 spread: a value-based empirical investigation

Cocosila

Farrelly

Trabelsi

2022

ITP

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PurposeThe purpose of this study is to describe a comparative study of the perceptions of users and non-users of an early contact tracing application helping to prevent the spread of the COVID-19 pandemic. The unprecedented incidence of this disease warrants investigating theoretically the use of mobile contact tracing applications as a promising approach to curtail its transmission.Design/methodology/approachA consumption value-based model of the adoption and use of a contact tracing mobile application was built and tested through a cross-sectional survey conducted with 2 samples (of 309 already users and 306 non-users) in the Province of Alberta, Canada.FindingsUtilitarian and social values together with health information seeking and perceived critical mass drive the use of the application while perceived privacy risk is an obstacle to usage for both users and non-users.Research limitations/implicationsStudy participants self-assessed their risk category of potential exposure to the COVID-19 virus, and this was a subjective measure including an emotional component.Practical implicationsNo major differences in the approaches targeting users and non-users of a mobile contact tracing application to encourage its adoption and use are necessary.Social implicationsAdditional efforts are required to convey to people information on the benefits and current rate of use of such an application and to mitigate privacy risk concerns.Originality/valueOverall, the study offers theoretical and practical contributions that may help improve the adoption and usage of contact tracing applications addressing the COVID-19 pandemic or other possible public health crises.

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Mobile service consumption values: an exploratory mixed-method study

Cited by 9 publications

References 58 publications

Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

Understanding consumers’ preferences for green hotels – the roles of perceived green benefits and environmental knowledge

Perceptions of users and non-users of an early contact tracing mobile application to fight COVID-19 spread: a value-based empirical investigation

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