2010
DOI: 10.1111/j.1548-1425.2010.01259.x
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Mobile phones and Mipoho's prophecy: The powers and dangers of flying language

Abstract: A B S T R A C TIn this article, I examine the ideologies surrounding the poetic forms of Giriama text messaging in the town of Malindi, Kenya. I argue that young people use rapid code-switching and a global medialect of condensed, abbreviated English as an iconic index of a modern, mobile, self-fashioning, sexy, and irreverent persona, whereas their use of the local vernacular (Kigiriama) tends to reroot them in the gravitas of social obligations and respect relationships. In text messages, then, English and l… Show more

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Cited by 140 publications
(66 citation statements)
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References 32 publications
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“…One study that attempts to interrogate the relationship between culture and technology is an ethnographic study of the mobile phone use by the Giriama in the coastal town of Malindi. McIntosh (2010) explores the use of the local dialect Kigiriama in text messaging. She discovers that the phone has been very useful in facilitating social coordination due to the prevalence of phones amongst those 40 and younger.…”
Section: Social Markers Of Difference In the Ict Ecosystemmentioning
confidence: 99%
See 1 more Smart Citation
“…One study that attempts to interrogate the relationship between culture and technology is an ethnographic study of the mobile phone use by the Giriama in the coastal town of Malindi. McIntosh (2010) explores the use of the local dialect Kigiriama in text messaging. She discovers that the phone has been very useful in facilitating social coordination due to the prevalence of phones amongst those 40 and younger.…”
Section: Social Markers Of Difference In the Ict Ecosystemmentioning
confidence: 99%
“…After the interviews, we would sit and chat as we enjoyed some fried flat bread (chapati) and it was in those moments the youth would revisit some of the interview discussions. It was evident the mobile phone had "collapsed distance and time" whilst affording them ease of communication (McIntosh, 2010). However, the youth also indicated that their zone of selfexpression and office could not bypass the "hierarchical nature" of Kenyan society of who you know and where you come from matter very much (Hofstede, 2015).…”
Section: The Mobile Phone As a Zone Of Self-expressionmentioning
confidence: 99%
“…Across urban and rural South Africa this is seemingly promoted by high levels of phone ownership, adoption of low-cost phone practices such as messaging on WhatsApp or MXit, and an associated usage of youth slang (which has much potential as an age-exclusionary device; see McIntosh, 2010). In Ghana and Malawi, the significantly higher proportion of same-age, extra-family phone interactions among the 16+ age-group in urban (as opposed to rural) areas also looks indicative of this trend.…”
Section: Conclusion: Power Phones and Intergenerational Relationsmentioning
confidence: 99%
“…That there is a 'primacy of play' in digital communication was argued already more than ten years ago by Brenda Danet in her book Cyberpl@y (2001), and the concept of play has been productive in a range of publications (e.g. Rao, 2008;Chayko, 2009;McIntosh, 2010; an important early study is Baym, 1995). This playfulness is visible in the types of interactions people engage in online -they play games, joke, flirt, or just hang out with one another -as well as in the language and multimodal imagery they use.…”
Section: Introductionmentioning
confidence: 97%