“…Media multitasking has become increasingly popular thanks to the versatility and accessibility of computers, smartphones, and tablets, which allow for the seamless integration of work, play, and social interaction (e.g., Carrier, Cheever, Rosen, Benitez, & Chang, 2009;David et al, 2014;Rosen, Mark Carrier, & Cheever, 2013;Srivastava, 2013). A recent investigation in the U.S. (David et al, 2014) revealed the major communication and media activities of undergraduate students on a typical day based upon self-report of 992 respondents.…”