Mobile Payment: The Hiding Impact of Learning Costs on User Intentions

Molina-Castillo, Francisco-José; López‐Nicolás, Carolina; Reuver, Mark de

doi:10.4067/s0718-18762020000100102

Cited by 23 publications

(15 citation statements)

References 65 publications

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“…What matters is a unique business model that puts the customer first and uses digitization opportunities. Drones, chats, digital assistants, and smart mobile devices ensure that shopping behavior will continue to revolutionize [13,14,28,29,37].…”

Section: Discussionmentioning

confidence: 99%

“…The digital transformation has progressed so far in a short period, which was hardly thought possible, including in retail. Online sales are expected to grow even faster than in recent years [ 29 ]. The retail industry has been in a state of upheaval for many years.…”

Section: Discussionmentioning

confidence: 99%

“…M-commerce's main advantages compared with e-commerce refer to mobility, push notification, location taking, security, and omnichannel [11,14,28]. Benefits for businesses with m-commerce include gaining better customer insight, increasing revenues, reducing costs, and enhancing customers' experiences [29][30][31]. Two significant trends shape mobile shopping.…”

Section: M-commerce Advantages and Challengesmentioning

confidence: 99%

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Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry

Akram

Fülöp

Tiron-Tudor

et al. 2021

IJERPH

104

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Order increases, supply chain disruptions, changing customer behavior, store closures, and more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly affect the online commerce forms of business. The coronavirus pandemic has a significant impact on digitalization and customer experience and well-being in mobile commerce. Since the beginning of the coronavirus pandemic, online sales and the number of online shoppers using wireless internet-enabled devices have increased tremendously. The article develops, an experimental study that captures COVID-19 and digital commerce’s impact in terms of customers’ experience and well-being during the pandemic period. The study explores the synergy between technology evolution and the effects of the COVID-19 pandemic on customers’ behavior based on survey data collection and the technology acceptance model (TAM). The results reveal that, for millennials, digital commerce seems to be the typical way of shopping and paying in the pandemic period since the oldest generations adopted in a smaller proportion the use of mobile devices for shopping and payments. Besides, retailers are confronted with great challenges raised by millennials’ expectations. The result confirms four of the six hypotheses based on the technology acceptance model (TAM). As a result, it shows that the easiness of use, trust, mobility, and customer involvement influences the behavioral intention of the customer to use mobile commerce, and that usefulness and customization does not influence the behavioral intention.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: M-commerce Advantages and Challengesmentioning

confidence: 99%

See 1 more Smart Citation

Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry

Akram

Fülöp

Tiron-Tudor

et al. 2021

IJERPH

104

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“…The consumers' BI is adversely affected if the user would adopt the technology or not (Kim and Shin 2015). Price value is considered to have negative effect on the BIof the users to use a new technology, that is, in this context, adoption of mobile applications in school study by the girls (Molina-Castillo et al 2020). It is also noted that so far as an organization is concerned where the users are not scheduled to bear the price value of the new products or the technological costs, it does not affect the BI of the users (Bayles and Knoke-Staggs 2013).…”

Section: Price Valuementioning

confidence: 99%

Adoption of mobile applications for teaching-learning process in rural girls’ schools in India: an empirical study

et al. 2020

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The purpose of this study is to identify the factors that can impact the adoption of mobile apps for teaching-learning process focusing on the girls' school in rural India. The hypotheses were proposed and a conceptual model has been developed. There is a survey work conducted to collect the data from different respondents using a convenience sampling method. The model has been validated statistically through PLS-SEM analysis covering feedbacks of 271 effective respondents. The study highlights the impact of different antecedents of the behavioural intention of the students of using mobile applications for teaching-learning process. The results also show that among other issues, price value has insignificant influence on the intention of the girl students of the rural India. During survey feedbacks have been obtained from the 271 respondents, which is meagre compared to vastness of the population and school of rural India. Only few predictors have been considered leaving possibilities of inclusion of other boundary conditions to enhance the explanative power more than that has been achieved in the proposed model with the explanative power of 81%. The model has provided laudable inputs to the educational policy makers and technology enablers and administrators to understand the impact of the mobile applications on the rural girls' school of India and facilitate the development of m-learning. Very few studies been conducted to explore the impact of mobile applications on the school education of rural India especially focusing on the girls' schools.

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“…In a recent study, Molina-Castillo et al (2020) observed that technology acceptance is currently being impeded by high learning costs incurred by users due to the increasing diversity in mobile payment technologies and electronic platforms. The study identified the cause to be the lack of standards for designing these technologies which make users uncertain as and when they need to switch to a new system.…”

Section: Antecedent Of Digital Services Adoptionmentioning

confidence: 99%

A Structured Review of e-Commerce Research: Theories, Trust, Antecedents of e-Service Adoption and Current Market Trends

Alimo¹

2020

theijbm

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Review of e-Commerce Research: Theories, Trust, Antecedents of e-Service Adoption and Current Market Trends 1. Introduction The continuous advancement in information technology and information systems have led to many innovations in commerce, with companies increasingly adopting these technologies to survive in the market (Choshin & Ghaffari, 2017; Dai et al., 2015). To survive in the modern business environment, companies must adopt new technologies. As a result, there have been interventions by governments across the globe to improve internet infrastructure and policies to make it easier for businesses to adopt innovations (Rahayu& Day, 2015). According to Pappas et al. (2017), there have been conscious efforts by retailers to adopt strategies that can increase their customer base and one of such is online sales. Significant among these is e-commerce which reduces costs, cycle time of products and enables easy access to suppliers (Gupta & Sharma, 2018). This new revolution in business has been identified in the extant literature under the following themes: antecedents of electronic service adoption (

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Mobile Payment: The Hiding Impact of Learning Costs on User Intentions

Cited by 23 publications

References 65 publications

Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry

Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry

Adoption of mobile applications for teaching-learning process in rural girls’ schools in India: an empirical study

A Structured Review of e-Commerce Research: Theories, Trust, Antecedents of e-Service Adoption and Current Market Trends

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