Mobile-only web survey respondents

Lugtig, Peter; Toepoel, Vera; Amin, Alerk

doi:10.29115/sp-2016-0020

Cited by 24 publications

(13 citation statements)

References 12 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Smartphones were owned by 71% of the UK adults in 2016, and 4% of UK adults had access to the internet via a smartphone only (Ofcom, ). However, it is important to note that among certain groups of the population, the percentage of those accessing the internet via smartphone only will be higher as observed by Lugtig et al () in the US context. Due to the significant increase in the use of different mobile devices including smartphones, it can no longer be expected that all participants would use PCs or laptops in online surveys.…”

Section: Introductionmentioning

confidence: 84%

What are the Characteristics of Respondents using Different Devices in Mixed‐device Online Surveys? Evidence from Six UK Surveys

Maslovskaya

Durrant

Smith

et al. 2019

Int Statistical Rev

View full text Add to dashboard Cite

Summary There is a move towards online data collection across the world. Online survey response is complicated by respondents using different devices. So far, no research has been conducted in the UK to study characteristics of people using different devices in mixed‐device online surveys. This analysis uses all publicly available UK social surveys with an online component: Understanding Society Innovation Panel, Community Life Survey, European Social Survey, 1958 National Child Development Study and the Second Longitudinal Study of Young People in England. Descriptive analysis and logistic regressions are used to explore significant correlates of device use in online surveys. The results of bivariate analysis suggest that age, gender, marital status, employment, religion, household size, children in household, household income, number of cars and frequency of internet use are significantly associated with device used across surveys. The associations with age, gender, employment status, household size and education are consistent with the findings from other countries. The knowledge about respondents' characteristics using different devices in online surveys in the UK will help to understand better the response process in online surveys and to target certain subgroups more effectively. It is also important for designs of online surveys, understanding of data quality and post‐survey adjustments.

show abstract

Section: Introductionmentioning

confidence: 84%

What are the Characteristics of Respondents using Different Devices in Mixed‐device Online Surveys? Evidence from Six UK Surveys

Maslovskaya

Durrant

Smith

et al. 2019

Int Statistical Rev

View full text Add to dashboard Cite

show abstract

“…For example, in 2011, only 19% of Europeans used a smartphone to access the Internet, but by 2016, this number had risen to 56% (Eurostat, 2017). One consequence of the availability and usage of mobile Internet options is an increase in surveys that are filled out on smartphones (Gummer & Roßmann, 2015; Lugtig, Toepoel, & Amin, 2016; Revilla, Toninelli, Ochoa, & Loewe, 2016).…”

mentioning

confidence: 99%

Does Increasing Mobile Device Coverage Reduce Heterogeneity in Completing Web Surveys on Smartphones?

Gummer

Quoß

Roßmann

2018

Social Science Computer Review

View full text Add to dashboard Cite

Mobile coverage recently has reached an all-time high, and in most countries, high-speed Internet connections are widely available. Due to technological development, smartphones and tablets have become increasingly popular. Accordingly, we have observed an increasing use of mobile devices to complete web surveys and, hence, survey methodologists have shifted their attention to the challenges that stem from this development. The present study investigated whether the growing use of smartphones has decreased how systematically this choice of device varies between groups of respondents (i.e., how selective smartphone usage for completing web surveys is). We collected a data set of 18,520 respondents from 18 web surveys that were fielded in Germany between 2012 and 2016. Based on these data, we show that while the use of smartphones to complete web surveys has considerably increased over time, selectivity with respect to using this device has remained stable.

show abstract

“…Young adults have been considered a hard target population for surveys. Proposing web as a mode of data collection has been seen as a way of increasing their participation (Lugtig and Toepoel, 2016), since the Internet penetration is higher for this cohort: in the United States, 97% of Millennials are Internet users versus 92% of Generation X, 83% of younger Boomers and 76% of older Boomers (Pew Research Center, 2014). However, we expect that Millennials participation rate will be overall lower than those of older cohorts.…”

Section: Hypothesesmentioning

confidence: 99%

“…Different studies found an impact of age on survey participation and the device used to complete the survey (e.g. Lugtig and Toepoel, 2016;Revilla et al, 2016). However, to the best of our knowledge, there is no study really comparing the levels and types of survey participation of the Millennials versus the older generations (Generation X and Boomers).…”

Section: Introductionmentioning

confidence: 96%

Do Millennials differ in terms of survey participation?

Bosch¹,

Revilla

Paura³

2018

International Journal of Market Research

View full text Add to dashboard Cite

Millennials have been the focus of quite some research because of their differences with older cohorts. Besides, young respondents have been considered as a hard target population for surveys. However, to our knowledge, no research has compared the levels and types of survey participation of the Millennials versus the older generations. Using a dataset of 1,570,301 panelists of an opt-in online panel in eight countries from Europe, Latin America, and North America, we show that Millennials differ from older cohorts in terms of survey participation. Millennials show lower participation rates than older cohorts. Moreover, they present significantly higher proportions of surveys answered using smartphones. However, differences across cohorts in terms of break-offs and survey evaluation are mainly nonsignificant and/or nonmeaningful.

show abstract

Mobile-only web survey respondents

Cited by 24 publications

References 12 publications

What are the Characteristics of Respondents using Different Devices in Mixed‐device Online Surveys? Evidence from Six UK Surveys

What are the Characteristics of Respondents using Different Devices in Mixed‐device Online Surveys? Evidence from Six UK Surveys

Does Increasing Mobile Device Coverage Reduce Heterogeneity in Completing Web Surveys on Smartphones?

Do Millennials differ in terms of survey participation?

Contact Info

Product

Resources

About