Mobile marketing evolution: Systematic literature review on multi-channel communication and multi-characteristics campaign

Huang, Raymond Yiwen; Symonds, Judith

doi:10.1109/edocw.2009.5332001

Cited by 7 publications

(3 citation statements)

References 40 publications

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“…With tons of people using the internet every day, there are huge opportunities to get your product or service in front of people who need or want it. The web market is defined as the process of marketing Saied Z S Zidan, IJMCR Volume 10 Issue 02 February 2022 messages delivery from businesses to clients with the use of permission-based and interactive communication services via Web communication media ( Huang and Symonds, 2009).…”

Section: Literature Review Web Marketingmentioning

confidence: 99%

“…Recently, online shopping platforms are inconceivable popular selling channels amongst customers all over the world (Scharl et al, 2005). Online shopping platforms can help sellers gain exposure for their products and these marketplaces also get the benefit of an expanded variety of products without introducing any new inventory as these online stores act as a bridge between sellers and buyers ( Huang and Symonds, 2009).…”

Section: Existing Systemsmentioning

confidence: 99%

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Web-Based Shopping and Advertising Aid Application

Zidan¹

2022

IJMCR

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An increasing number of consumers are engaging in online retailing interactions. Developing new models of the consumer will help businesses to enhance their understanding of their consumers and market segments, which in turn will lead to increased profitability. Online shopping is a process whereby consumers directly buy goods, services, etc. from a seller without an intermediary service over the Internet. Shoppers can visit web stores from the comfort of their house and shop by sitting in front of the computer. This research aims to develop a web-based shopping aid model that could help the consumers with their shopping decision by providing different types of search filtering and analyzing the collected data and generating clear summaries that will be displayed as tables and charts which helps customers to select the product that fits their needs.

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Section: Literature Review Web Marketingmentioning

confidence: 99%

Section: Existing Systemsmentioning

confidence: 99%

Web-Based Shopping and Advertising Aid Application

Zidan¹

2022

IJMCR

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“…That is why it should not forget the applications which have been occurred by mobile devices are based on traditional marketing. Furthermore it is thought that mobile devices will give peculiar applications a show by developing fast (Huang & Symonds, 2009).…”

Section: Introduction mentioning

confidence: 99%

Examining the Attitudes Towards Mobile Advertising Messages: A Field Research on Turkish Consumers

2013

CUBR

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The purpose of this study is to examine consumers' attitudes towards mobile advertising messages. In order to achieve this purpose, a survey was conducted on consumers in Yalova and Kastamonu cities of Turkey. Empirical findings show that informativeness, permission advertising, boredom, word of mouth communication, affection, and reliability are determined as the main factors that explain the consumers' attitudes towards these messages. Additionally, some of these factors vary with some demographic variables. The findings provide insights for both academics and practitioners working on this area.

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