Mobile Internet Services Personalization Customization via Mobile Portals

Abstract

The mobile internet services are not as "the Internet on your phone", specific algorithms should been designed and implemented so that they adapt to the devices, mobile/wireless networks and mobile operators, and match the user profiles to the diversity of contents structures. Personalization appears to be the most appropriate solution to this need. It comes into aid by creating personalized portals that are specific for the mobile user, which takes into consideration user mobility, the local environment and the user and device profile that break up the functionally of the Internet/wireless services when viewed through wireless devices. Mobile portals, are different from regular Internet websites, which ubiquity, convenience, localization, personalization, and device optimization may potentially influence the whole system design process as well as the rate of user adoption of advancing technologies. In the paper a solution's prototype was proposed which create a personalization mobile portal for each end-user according to the profiles defined by end-user including interests of end-user, devices profiles and services profiles.

A Framework for Integrated Mobile Content Recommendation

“…Such profile information can be obtained from a user's input according to his or her interests or from the user's preferences, which are derived from the behavioral usage and inferred from the user's profile. This can be seen from mobile content frameworks such as those proposed by Ninget al 13 , Weißenberg et al 14 , and Jeon et al 15 .…”

An empirical investigation of the utilitarian, social benefits in LBS information disclosure—The moderating effect of the gender based social role theory

“…Nowadays smartphones are equipped with more and more advanced positioning technologies ( Knoop, Bakker, Tiberius, & Arem, 2017 ; Liu, Cruz, Ruptash, Barnard, & Juzwishin, 2017 ; Mou, Westland, Phan, & Tan, 2020 ; Wen, Chang, & Wan, 2016 ). A user’s location information could be used by application (APP) developers to provide tailored services ( Ning, Guo, Cheng, & Meng, 2009 ). These types of technology applications are Location-Based Services (LBS).…”

Building an Integration Mobile Portal in Digital Campus

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