Mobile financial services in Bangladesh: Understanding the affordances

Hazra, Ummaha; Priyo, Asad Karim Khan

doi:10.1002/isd2.12166

Cited by 9 publications

(6 citation statements)

References 62 publications

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“…However, users in their attempts to achieve specific goals reveal different latent capabilities of MFS platforms such as accessibility to MFS, ability to self-control, spatial and temporal mobility, ability to disintermediate, self-sustainability and maintainability. Confidentiality, the possibility of communication and the use of various techniques to activate these capabilities are key aspects to consider (Priyo, 2021). The 2023 study also confirmed that perceived risk, relative preference, trust and convenience influence individual tendencies to adopt mobile banking in this order.…”

Section: Literature Reviewmentioning

confidence: 99%

Nexus between perception, purpose of use, technical challenges and satisfaction for mobile financial services: theory and empirical evidence from Bangladesh

Islam,

Soumia,

Rana

et al. 2024

TECHS

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Purpose This study analyzed the relationship between mobile financial services (MFS) usage and customer satisfaction with MFS in Bangladesh, considering perception, purpose of use and technical challenges as the primary factors influencing customer satisfaction with MFS. The aim is to determine the factors most influencing the use of MFS.Design/methodology/approach Data were collected from 400 MFS users through a structured web survey using snowball sampling that is consistent with the nature of MFS users who are difficult to identify or locate. Structural equation modeling (SEM) was used to analyze the data and evaluate the reliability and validity of the measurement model.Findings The results show that customers’ perceptions and satisfaction significantly impact their intention to use MFS. Specifically, customers’ perceptions strongly influence their satisfaction with MFS, and the purpose of use significantly predicts both perception and satisfaction. Technical problems and challenges were found to have no significant impact on satisfaction levels, but other factors were more critical. Furthermore, the integration of innovative technological solutions is crucial for fostering sustainability in MFS, as it enhances reliability and efficiency while minimizing environmental footprints.Research limitations/implications The study was conducted in a single country, relied on self-reported data, and used a cross-sectional design, which limits the ability to draw causal inferences. Future research could explore the factors that influence customer satisfaction with MFS in different countries and regions and incorporate additional variables to provide a more comprehensive understanding of the drivers of customer satisfaction with MFS.Originality/value This study significantly contributes by extending the technology acceptance model (TAM) framework with the innovation resistance theory, offering a nuanced understanding of MFS adoption. The findings challenge conventional wisdom, highlighting the limited impact of technical problems on satisfaction and emphasizing the central role of user perceptions in shaping satisfaction and intention to use.

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Section: Literature Reviewmentioning

confidence: 99%

Nexus between perception, purpose of use, technical challenges and satisfaction for mobile financial services: theory and empirical evidence from Bangladesh

Islam,

Soumia,

Rana

et al. 2024

TECHS

View full text Add to dashboard Cite

show abstract

“…As positive emotion encourages people to feel more freedom to act and reward themselves, this enjoyment triggers their unplanned purchase desire. (Yi Yong Lee et al, 2022) Ummaha Hazra & Asad Priyo (2021), in their paper, "Mobile financial services in Bangladesh: Understanding the affordances," find that MFS has the ability to influence people by making service accessible. The study tried to uncover the underlying goal using the affordance theory for Bangladeshi MFS users.…”

Section: Literature Reviewmentioning

confidence: 99%

The Impact of Mobile Financial Service (MFS) on Consumer Behavior in Bangladesh

Rahman,

Riad

2023

BJBE

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Purpose: The study's goal is to investigate the impact of mobile financial services on consumer behavior in Bangladesh so that MFS companies can focus on different factors that attract consumers to MFS and consumers can avoid having regrets later. Methodology: Structural Equation Modeling with Regression Analysis was conducted based on 384 active MFS users collected through a survey. Data was collected through Kobo Toolbox, and analysis was made through the software R. Findings:The study results showed that MFS satisfaction and bias influence consumer behavior by increasing unplanned purchases. Consumer satisfaction is provided by MFS preference and cost-effectiveness, whereas subjective norms and brand awareness create bias. Furthermore, this satisfaction and bias have a positive relationship with unplanned buying. Practical Implications: This study offers some findings for MFS service provider companies about how they can hit the emotional responses of consumers to induce unplanned buying. The consumer can be able to achieve self-control to make a rational decision and not have post-purchasing regret. Originality/Value: This research expands on earlier findings that overlooked incorporating both MFS satisfaction and bias as major determinants of unplanned buying. Also, the study of MFS regarding consumer behavior has not been seen in Bangladesh. Limitations: The majority of respondents were between the ages of 18 and 24, and they were students. The result varies across diverse age groups and professions. Future studies can be conducted on unplanned buying intentions. The probability sampling technique may cause results to deviate in future research.

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“…Affordance theory, proposed by Gibson (1979), has emerged as an important theoretical lens in understanding relationships between actors and technology artefacts (Thapa and Sein, 2018; Thapa and Zheng, 2019). Although affordances have been conceptualized in different ways (Lanamäki et al , 2016), the most prominent view in the field of IS is that affordances are action potentials (Hazra and Priyo, 2021; Thapa and Zheng, 2019; Volkoff and Strong, 2017) and therefore generate possibilities of goal accomplishments by users of technology (Markus and Silver, 2008; Strong et al , 2014; Volkoff and Strong, 2017).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Unethical practices in online classes during COVID-19 pandemic: an analysis of affordances using routine activity theory

Hazra

Priyo

2022

JICES

Self Cite

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Purpose While online classes have enabled many universities to carry out their regular academic activities, they have also given rise to new and unanticipated ethical concerns. We focus on the “dark side” of online class settings and attempt to illuminate the ethical problems associated with them. The purpose of this study is to investigate the affordances stemming from the technology-user interaction that can result in negative outcomes. We also attempt to understand the context in which these deleterious affordances are actualized. Design/methodology/approach We obtain the data from narratives written by students at a top private university in Bangladesh about their experiences of online classes and exams and from focus group discussions with them. We use the lens of affordance theory to identify the abilities that goal-oriented actors – primarily students – obtain from the technology-user interactions, which result in negative outcomes. We also attempt to understand the contextual actualization of those affordances through the lens of Routine Activity Theory (RAT). Findings We find three deleterious affordances and three associated deviant outcomes. Non-monitorability which results in academic dishonesty, disguiseability which results in cyber-truancy, and intrudeability which results in embarrassment and harassment. Our findings reveal a deeper underlying problem with the existing educational approach in the universities of Bangladesh and suggest that there is a need to introduce more modern teaching techniques focused on issues such as student engagement and interactive learning. Originality/value To the best of our knowledge, this is the first paper that combines affordance theory with RAT to identify unethical practices observed in online class settings in the context of a least developed country like Bangladesh and to examine the environmental components that give rise to the pre-conditions for the unethical practices to surface.

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Mobile financial services in Bangladesh: Understanding the affordances

Cited by 9 publications

References 62 publications

Nexus between perception, purpose of use, technical challenges and satisfaction for mobile financial services: theory and empirical evidence from Bangladesh

Nexus between perception, purpose of use, technical challenges and satisfaction for mobile financial services: theory and empirical evidence from Bangladesh

The Impact of Mobile Financial Service (MFS) on Consumer Behavior in Bangladesh

Unethical practices in online classes during COVID-19 pandemic: an analysis of affordances using routine activity theory

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