Mobile banking adoption: A literature review

Abstract

Electronic commerce (e-commerce) continues to have a profound impact on the global business environment, but technologies and applications also have begun to focus more on mobile computing, the wireless Web, and mobile commerce. Against this backdrop, mobile banking (m-banking) has emerged as an important distribution channel, with considerable research devoted to its adoption. However, this research stream has lacked a clear roadmap or agenda. Therefore, the present article analyzes and synthesizes existing studies of m-banking adoption and maps the major theories that researchers have used to predict consumer intentions to adopt it. The findings indicate that the m-banking adoption literature is fragmented, though it commonly relies on the technology acceptance model and its modifications, revealing that compatibility (with lifestyle and device), perceived usefulness, and attitude are the most significant drivers of intentions to adopt m-banking services in developed and developing countries. Moreover, the extant literature appears limited by its narrow focus on SMS banking in developing countries; virtually no studies address the use of m-banking applications via smartphones or tablets or consider the consequences of such usage. This study makes several recommendations for continued research in the area of mobile banking.

The Influence of Intention to Use the Mobile Banking - The Privacy Mechanism Perspective

“…Therefore, mobile banking is increases mobility more than traditional banking. It also increases security and privacy risks (Afshan and Sharif, 2016;Shaikh and Karjaluoto, 2015).Thus, to attract customers, mobile banking firms must emphasize the importance of securing customer confidence, safety and reliability (Lin, 2011).…”

A Survey on Mobile Banking Applications and the Adopted Models

“…In general, MBA is a service provided by a bank or other financial institution that allows customers to carry out a range of financial transactions remotely using a mobile device such as a mobile phone or tablet [1][2]. MBA is usually a software program downloaded to a Smartphone which will be available 24-hour for performing basic banking transactions as long as the device is connected to the internet.…”

“…Besides, the revolution of wireless technology and the intensive penetration of cell phones have encouraged banking industries around the world, to invest considerably large budget on building Mobile Banking (MB) systems, through the adaption of different kinds of strategies with the aim of attracting customer intention to use this new technology [1][2]. Consequently, the most popular banking systems that can be offered to customers are internet banking and MB systems, which allow customers to perform their banking transactions [3][4][5].…”

“…Therefore, individuals can easily checking and monitoring their account balance as long as they have internet access [5][6]. However, most of the research that has been done on electronic banking has focused on internet banking [1].…”

“…Therefore, individuals can easily checking and monitoring their account balance as long as they have internet access [5][6]. However, most of the research that has been done on electronic banking has focused on internet banking [1].One of the first commercial applications of the mobile commerce is mobile banking system. MB system is a further development upon earlier customer channel extensions such as phone banking and online banking.…”