Mobile Augmented Reality as E-Promotion to Attract Tourists’ Awareness and Intention to Visit Halal Destinations
Idris IDRIS,
Aulia HERDIANI,
Khofifatu Rohmah ADI
et al.
Abstract:This study aims to examine the relationship between mobile augmented reality, promotion-mix elements, destination awareness, and intention to visit halal destinations. By using explanatory research, questionnaires were distributed online (Google form) and offline to tourists visiting Karimunjawa, Indonesia. A total of 110 tourists participated in this study. Data were analyzed using the Partial Least Square-structural equation model. This study found that mobile augmented reality had no positive and significan… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.