Mobile advertising setting analysis and its strategic implications

Chen, Peng Ting; Cheng, Joe; Yu, Ya Wen; Ju, Pei Hung

doi:10.1016/j.techsoc.2014.09.004

Cited by 8 publications

(3 citation statements)

References 39 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Moreover, the widespread use of mobile devices and the low cost in setting an advertisement on mobile devices have motivated companies to invest in mobile advertisement [19]. Advertising through mobile phones has offered numerous benefits to companies, such as delivering a personalized message to consumer-based preferences and interest [20] via SMS, special applications and social media, where there is a need for consumers and marketers to understand its benefits such as interactivity, costing and personalization [16].…”

Section: Marketing Templates By Smart Phonesmentioning

confidence: 99%

“…Therefore, it is considered a perfect model to determine the results for the perceived ease of use and perceived usefulness [29][30]. This study attempts to compare and find the relationships between the dependent variables (intention, market type template, usability, therapeutic, and technology acceptance model) [27,29,31,32,33,20]. According to [34], there are perceptions of smartphones' dependence on marketing, so that they are measurable and adapted to TAM constructs, such as acceptance of users' age [26,31,35,26].…”

Section: Underlying Theories (Tam Model)mentioning

confidence: 99%

See 1 more Smart Citation

The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan

Alghizzawi¹,

Ghani²,

Som³

et al. 2018

IJET

View full text Add to dashboard Cite

The aim of the study is to find out the effect of smartphone on marketing therapeutic tourist sites in Jordan. Several factors contribute to this study, including market type templates, therapeutic, demographic and their impact on tourist behavior in Jordan. We apply the technology acceptance (TAM) model to study through the incorporation of smartphone applications on marketing therapeutic tourist sites in Jordan. To achieve this, we use the quantitative research design and rely on appropriate data to test the hypothesis. We distributed questionnaire to 400 tourists as a sample of study but two hundred and four were collected. The researchers had used the structural equation modeling (PLS-SEM) for measuring relationships and correlations between variables and their impact on the behavior of tourists in Jordan. According to the study findings, there was a positive impact on market type template, therapeutic, and demographics on tourists' perceived ease of use of smartphone on marketing therapeutic tourist sites in the country. Perceived usefulness and perceived ease of use also led to an increase in tourists' intention to use smartphone.

show abstract

Section: Marketing Templates By Smart Phonesmentioning

confidence: 99%

Section: Underlying Theories (Tam Model)mentioning

confidence: 99%

The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan

Alghizzawi¹,

Ghani²,

Som³

et al. 2018

IJET

View full text Add to dashboard Cite

show abstract

“…As a result of the rapid development of modern technology, Internet and mobile networks have become interwoven in the everyday lives of people (Chen et al, 2014). Handheld devices have started to offer different mobile services to customers and marketers too.…”

Section: Managerial Implicationsmentioning

confidence: 99%

Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market

Silva¹,

Yan²

2016

IJMS

View full text Add to dashboard Cite

Mobile media has been rapidly evolving in the market with novel technological features. It has captured the advertising field in a revolutionary manner. Unlike in developed countries mobile media is less popular in developing countries. This study has been designed to explore the Sri Lankan consumers' attitudes towards mobile advertising. Self-administrative questionnaire was applied to collect data and 413 valid responses were gathered. The results show that, i) Demographics (age, family income) and ii) Experience with internet advertisements are predictors of attitude towards mobile advertising. Experience with internet advertisements has significant moderating effect on attitude on mobile advertising.

show abstract

The effects of visuospatial cueing on EFL learners' science text and picture processing through mobile phones

2019

Technology in Society

View full text Add to dashboard Cite

Mobile advertising setting analysis and its strategic implications

Cited by 8 publications

References 39 publications

The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan

The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan

Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market

The effects of visuospatial cueing on EFL learners' science text and picture processing through mobile phones

Contact Info

Product

Resources

About