An ability to morally reason is crucial to the believability of
many fictional characters, from Jane Austen’s heroines to the
denizens of The Good Place. These works often foreground
the complexity of moral questions and the circumstances un-
der which different forms of behavior might be justified.
Morality is also foregrounded in many games, from Black and
White to Mass Effect 3. Yet, most in-game characters judge
other characters (or the player) based on a single reputation
scale or binary values of right and wrong. There has been
little exploration in games of the relationship between char-
acter values and beliefs and moral reasoning. In keeping with
this year’s conference theme, “Oh the Humanity,” this design
postmortem paper describes the design and development of
Argument Box, a model of moral argumentation and reason-
ing based on Lakoff’s metaphor theory of moral politics. We
describe our design approach, iterations, and authoring con-
cerns — covering what went right and wrong in our attempts
to model morality-based argumentation for believable game
characters.