Mitigating the Effects of Advergames on Children

An, Soontae; Stern, Susannah R.

doi:10.2753/joa0091-3367400103

Cited by 138 publications

(145 citation statements)

References 51 publications

Supporting

Mentioning

133

Contrasting

Unclassified

Order By: Relevance

“…Children had a broader recognition of the various communications, showing awareness of websites and advergames but lacking a marketing understanding. The comment from A illustrates an eight-year-old's lack of marketing awareness of branded games on websites, seeing the content purely as entertainment (An & Stern 2011). Both parents and children showed little awareness of the way that marketers attempt to use new and multiple communications to promote brands, again with parents concerned about traditional methods and with children unable to articulate any sense of integrated marketing.…”

Section: Family 13mentioning

confidence: 99%

“…For example, An and Stern (2011) found only one of the 8-11 year olds in their study possessed sufficient persuasion knowledge to recognise the commercial purpose of an advergame. In an attempt to overcome children's lack of knowledge, the negative effects of exposure to marketing messages may be addressed by enhancing children's media literacy (Brucks et al 1988).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Parental mediation of food marketing communications aimed at children

Newman

Oates

2014

International Journal of Advertising

View full text Add to dashboard Cite

Children spend the majority of their leisure time watching screens of various kinds (television, computer, mobile phone, tablet) through which they can potentially be exposed to many commercial messages. Marketers also reach children through more traditional channels, such as on-pack, sales promotions, sponsorship and so on. Given the proliferation of channels and communication methods for reaching the child audience, we ask how parents approach the task of mediating/restricting their child's exposure to marketing communications should they wish to do so. In a qualitative study investigating parents' and children's understanding of food marketing communications in the UK, we found that parents attempt to counter food marketing messages across a wider range of communications than previously identified but that newer media such as advergames and websites are not fully recognised as channels of food marketing.

show abstract

Section: Family 13mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Parental mediation of food marketing communications aimed at children

Newman

Oates

2014

International Journal of Advertising

View full text Add to dashboard Cite

show abstract

“…Because of the focus on processing, and more specifically the activation of persuasion knowledge, and the development of persuasion knowledge depends on age and experience (Evans & Hoy, forthcoming;Friestad & Wright, 1994), we decided to exclude studies conducted amongst children (i.e., An & Stern, 2011;Panic, Cauberghe & De Pelsmacker, 2013) and to only focus on adults.…”

Section: Focus Of This Chaptermentioning

confidence: 99%

Informing Consumers about “Hidden” Advertising: A Literature Review of the Effects of Disclosing Sponsored Content

Boerman¹,

Reijmersdal²

2016

Advertising in New Formats and Media

View full text Add to dashboard Cite

PurposeThis chapters provides an overview of what is currently known in the scientific literature about the effects of disclosures of sponsored content on consumers' responses. MethodologyWe provide a qualitative literature review of 21 empirical studies. FindingsAwareness of disclosures is rather low, but when consumers are aware of a disclosure, it successfully activates persuasion knowledge and can increase brand memory. The literature shows inconclusive findings with respect to the effects of disclosures on attention paid to sponsored content, critical processing, brand attitudes, and purchase intentions. In addition, the literature shows that modality of the disclosure has no significant effects, but the content of the disclosure, its timing, its duration, receivers' moods, and their perceptions of the sponsored content or the endorser are important moderators.

show abstract

“…Several studies have investigated children's awareness of integrated forms of advertising, such as brand placement in movies, in-game advertising, and advergames (An and Stern, 2011;Mallinckrodt and Mizerski, 2007;Owen, et al, 2013;Rozendaal, Slot, Van Reijmersdal and Buijzen, 2013;Van Reijmersdal et al, 2012;Waiguny et al, 2012). Only one study explicitly compared children's awareness of the persuasive intent of integrated advertising formats with traditional formats.…”

Section: Children's Awareness Of Persuasive Intentmentioning

confidence: 99%

“…Several studies have focused on children's awareness of the intent of advertising, including integrated advertising formats (e.g., An and Stern, 2011;Owen, Lewis, Auty and Buijizen, 2013). However, only few studies have linked this awareness to advertising effects (e.g., Mallinckrodt and Mizerski, 2007;Van Reijmersdal, Rozendaal and Buijzen, 2012;Waiguny, Nelson and Terlutter, 2012).…”

Section: Boys' Responses To the Integration Of Advertising And Entertmentioning

confidence: 99%

Boys’ responses to the integration of advertising and entertaining content

2015

View full text Add to dashboard Cite

University of Amsterdam) is full professor of Youth Communication. Her research focused on young people's consumer behavior, family marketing, and social marketing. She has published more than 75 peer-reviewed articles, which have been awarded by several international research organizations. She recently obtained a prestigious ERC-Consolidator grant for a 5-year research project investigating social network implementation of obesity-prevention campaigns among youth. Buijzen is chair of the communication group Radboud University Nijmegen.3 Abstract PurposeThe aims of this study are to investigate (1) the effects of integrated advertising formats on the persuasion of children, (2) children's awareness of the persuasive intent of these formats, and (3) how this awareness mediates the level of persuasion.

show abstract

Mitigating the Effects of Advergames on Children

Cited by 138 publications

References 51 publications

Parental mediation of food marketing communications aimed at children

Parental mediation of food marketing communications aimed at children

Informing Consumers about “Hidden” Advertising: A Literature Review of the Effects of Disclosing Sponsored Content

Boys’ responses to the integration of advertising and entertaining content

Contact Info

Product

Resources

About