“…However, the construction of experiences as user stories from moment-by-moment experience is not straightforward (Hassenzahl, 2013). Scholars report many barriers in terms of experience design such as technology adoption, cost of technology, fear of harm (Chu, Biss, Cooper, Quan, & Matulis, 2021;Melles, Albayrak, & Goossens, 2021), risk and uncertainty, resistant to change, inability to accept new ideas (Baha, Ghei, & Kranzbuhler, 2021), lack of user engagement and participative design (Norman et al, 2021). Designers therefore need to get a comprehensive understanding of user needs and -problem areas and apply methods to extensively test and validate solutions.…”