“…For example, beneficiaries are reframed as consumers (e.g., McDermont, 2007), activists as entrepreneurs (e.g., Merz, 2012), and donors as investors (e.g., Vestergaard, 2013). For example, beneficiaries are reframed as consumers (e.g., McDermont, 2007), activists as entrepreneurs (e.g., Merz, 2012), and donors as investors (e.g., Vestergaard, 2013).…”