1997
DOI: 10.1093/ije/26.1.240
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Misleading information on environmental tobacco smoke in the French lay press.

Abstract: The advertising campaign was stopped but by then most of the misleading statements had been published.

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“…In the mid-1990s, the industry arranged a series of adverts in newspapers across Europe comparing the risk of lung cancer from passive smoking with a variety of other apparent risks from everyday activities such as eating biscuits or drinking milk, thereby confusing the public 40,41 . These adverts asked readers to request a copy of a report reviewing the evidence linking passive smoking to lung cancer risk and written by the European Working Group on Environmental Tobacco Smoke and Lung Cancer, a group receiving funding from the tobacco industry.…”
Section: Public and Workplace Smoking Bansmentioning
confidence: 99%
“…In the mid-1990s, the industry arranged a series of adverts in newspapers across Europe comparing the risk of lung cancer from passive smoking with a variety of other apparent risks from everyday activities such as eating biscuits or drinking milk, thereby confusing the public 40,41 . These adverts asked readers to request a copy of a report reviewing the evidence linking passive smoking to lung cancer risk and written by the European Working Group on Environmental Tobacco Smoke and Lung Cancer, a group receiving funding from the tobacco industry.…”
Section: Public and Workplace Smoking Bansmentioning
confidence: 99%