“…Mainstream parenting communities are connected into conspiracy theories not primarily through vaccine safety, but by the control they feel they can have over the immune system of their children. Our findings complement the many valuable studies that focus on individual pieces of misinformation, individual communities, individual user accounts and news sources 4,5,6,7,8,9,10,11,12,13,17,18,19,20,21,22,23 . They also align with Ward et al's emphasis that effective messaging and intervention must account for the granular details, such as inequalities and differentiations between the actual communities to which people belong 24,25 .…”