MiPyme En el Giro Industrial : Factores de Competencia

Abstract

The present study aims to determine which of the factors that considers the industrial small and medium enterprises. It makes them feel that they are better than their competitors. For this purpose, a factorial analysis of the variables was applied. These are findings which show that only two are the main factors in the industry. First, it involves what is related to internal marketing in terms of efficient processes, satisfied employees, and companies that have good performance and which are more profitable. Second, it also entails what concerns competitiveness. Here, we have the items of higher quality products, customer satisfaction, and adaptation to market changes that improves their intangible value. Keywords: Performance indicators, internal marketing, competitiveness ResumenEl presente trabajo intenta determinar cuáles factores consideran las miPyme de giro industrial, que intervienen para que consideren que están mejor que sus competidores; para ello se aplica un análisis factorial de las variables encontrándose que solo son dos factores los principales en la industria; lo relacionado con la mercadotecnia interna, en cuanto a procesos eficientes, empleados satisfechos, las empresas tienen rendimiento, y son más rentables. Y lo concerniente a la competitividad, donde se tienen los ítems de productos de mayor calidad, satisfacción del cliente y adaptación a los cambios de mercado, mejorando su valor intangible.Palabras-Clave: Indicadores de Rendimiento, marketing interno, competitividad