[minus]plastic: influencing pro‐environmental attitudes among Singaporean youth

Chib, Arul; Chiew, Han Joo; Kumar, Chitraveni; Choon, Lim Geok; Ale, Komathi

doi:10.1080/13504620903296001

Cited by 21 publications

(20 citation statements)

References 52 publications

(46 reference statements)

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“…These processes are closely linked with moving from one stage of change to the next. According to Chib, Chiew, Kumar, Lim, and Ale (2009), the first three stages, and therefore the associated processes, can be considered to have an attitudinal dimension, focusing on changing attitudes, whilst the latter two stages, and their associated processes, can be conceptualised as having a behavioural dimension involving actual behaviour change. These conceptualisations of the dimensions of the TTM also accord with the suggestion that the TTM can be considered to be an integration of both a downstream approach, which focuses on providing information to the individual, and an upstream approach, which targets the context within which the individual operates.…”

Section: The Transtheoretical Modelmentioning

confidence: 99%

“…Examples of its application in the literature include the experiences of smokers quitting without formalised treatments (Prochaska & DiClemente, 1983) and a social campaign to encourage responsible use of plastic (Chib et al, 2009). The Prest and Partridge (2010) study focuses on a website, rather than attendance at the Olympic Games, as the change agent, which allows for multiple viewings and exposure.…”

Section: Downloaded By [Florida State University] At 21:21 16 Novembementioning

confidence: 99%

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Encouraging pro-environmental behaviour: the role of sustainability-focused events

Mair

Laing

2013

Journal of Sustainable Tourism

129

133

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Tourism is a potential setting for encouraging sustainable behaviour. One popular mechanism is to stage events with a sustainability focus, aimed at fostering behaviour change amongst attendees. This paper reports on a study of a sustainability-focused event in Australia. The Transtheoretical Model (TTM) was used to explore if and how this event could potentially promote pro-environmental behaviour change amongst attendees. TTM provides a five-stage framework, linked to a series of 10 processes of change, with both attitudinal and behavioural dimensions. The stages comprise pre-contemplation, contemplation, preparation, action and maintenance. Findings suggest that this event attracts individuals already significantly committed to sustainable behaviour who are using the event as a source of encouragement and positive feedback for their lifestyle choices. They are not the audience that the organisers need to reach in order to achieve their aim of behaviour change on a broader scale. This event did, however, support the processes of change, particularly for those in the "action" and "maintenance" stages. This paper considers the implications of these findings and TTM as a research tool for the future promotion and marketing of these events to tourists, possible applications to tourism fairs and exhibitions, and to behavioural change in tourism generally.

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Section: The Transtheoretical Modelmentioning

confidence: 99%

Section: Downloaded By [Florida State University] At 21:21 16 Novembementioning

confidence: 99%

Encouraging pro-environmental behaviour: the role of sustainability-focused events

Mair

Laing

2013

Journal of Sustainable Tourism

129

133

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“…Using this particular survey, we have shown that many visitors do in fact hold as a priority in high regard basic attitudes associated with park trees. This is important because it provides an understanding of the potential areas that can addressed by management officials that can lead to a more supportive population that believes they are being heard and understood in terms of what they would like to see in their parks (Chib, Chiew, Kumar, Choon, & Ale, 2009). For example, the results from our study imply that visitors' preference for high density and diversity of trees positively influenced their support for prioritizing future planting efforts as well as increasing the number of trees and maintaining species diversity.…”

Section: Discussionmentioning

confidence: 99%

The influence of attitudes and perception of tree benefits on park management priorities

Jennings

Jean-Philippe

Willcox

et al. 2016

Landscape and Urban Planning

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“…As environmental knowledge and environmental concerns are very important, exposing customers to pro-environmental messages can encourage their green behavior (Chib et al 2009;Paladino & Ng 2013). This kind of messages utilize either 'gain-frame' or 'loss frame' (message framing strategies).…”

Section: Message Framing Strategies In Primingmentioning

confidence: 99%

Can Marketing Communication Prime You to Act ‘Green’?

Chwiałkowska¹

2018

Management of Sustainable Development

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As popularity of eco-friendly products has increased over the past decade, brands utilize green advertising and position their products as green to appeal to the taste of environmentally conscious customers. Even though many customers are concerned about the state of environment, they are discouraged from purchasing eco-friendly products and engaging in other sustainable behaviors due to economic and social barriers. This research poses a question how marketing communication can capitalize on environmental concern to promote desired green behaviors by priming customers to think about their proenvironmental values and motivations to act green. To answer this question, we analyze over 1500 customer responses to marketing communications on social media. In this content analysis study we utilize logistic regression to discover which primers are the most effective at activating green behaviors. This research provides managerial implications helping marketing communicators employ effective primers that will generate desired customer behaviors.

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[minus]plastic: influencing pro‐environmental attitudes among Singaporean youth

Cited by 21 publications

References 52 publications

Encouraging pro-environmental behaviour: the role of sustainability-focused events

Encouraging pro-environmental behaviour: the role of sustainability-focused events

The influence of attitudes and perception of tree benefits on park management priorities

Can Marketing Communication Prime You to Act ‘Green’?

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