“…The most salient themes are relational in nature (Kwon & Suh, 2005). Although relational themes have been exhaustively studied in the supply chain management (SCM) literature as it relates to White‐owned firms (Nyaga, Whipple, & Lynch, 2010; Peck & Jüttner, 2000; Prajogo & Olhager, 2012), there is a paucity of research on EMBs, especially those that have moved beyond the start‐up phase (Blount, Smith, & Hill, 2013). Most prior research has focused on the deficiencies of nascent EMBs such as their lack of scale (Shelton, 2005), focus on commodity‐type products (Bates, 2001; Lowrey, 2007; Robb, 2002), founders' lack of education (Kollinger & Minniti, 2006), and firm and founder lack of capital (Coleman, 2004; Rasheed, 2004; Rhodes & Butler, 2004).…”