2018
DOI: 10.1002/fsn3.622
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Mining online activity data to understand food consumption behavior: A case of Asian fish sauce among Japanese consumers

Abstract: Internet search engines and online recipe repositories have become increasingly popular resources among households for recipes and meal planning. Meanwhile, fish sauce's distinct flavor makes it a popular condiment in Southeast Asian countries. Although fish sauce is used as a condiment for traditional cuisine in Japan, it is not popular for general household use. To understand the consumption behavior regarding fish sauce in Japanese households, we analyzed search trends for the words nampla (Thai fish sauce)… Show more

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Cited by 7 publications
(3 citation statements)
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“…Tan et al (2018) proposed a questionnaire approach using face-to-face investigation to scrutinize the returning and recycling preferences of residential customers' behavior, facilitating the obsolete mobile phone management. The correlation analysis between Google Trends-based search volumes and household consumption behavior is conducted, and the Pearson coefficient index is analyzed to assist better understand the household demand for fish sauce in Japan (Nakano et al, 2018). The budget behavior is mined to assist financial professionals to better understand the consumer budgeting behavior in the light of mental accounting and behavioral hierarchy (Xiao and O'Neill, 2018).…”
Section: What Attracts Vehicle Consumers' Buyingmentioning
confidence: 99%
“…Tan et al (2018) proposed a questionnaire approach using face-to-face investigation to scrutinize the returning and recycling preferences of residential customers' behavior, facilitating the obsolete mobile phone management. The correlation analysis between Google Trends-based search volumes and household consumption behavior is conducted, and the Pearson coefficient index is analyzed to assist better understand the household demand for fish sauce in Japan (Nakano et al, 2018). The budget behavior is mined to assist financial professionals to better understand the consumer budgeting behavior in the light of mental accounting and behavioral hierarchy (Xiao and O'Neill, 2018).…”
Section: What Attracts Vehicle Consumers' Buyingmentioning
confidence: 99%
“…These products are highly salted, and fermentation normally takes several months (3-9 months), and the flesh may liquefy or form a paste during the process (Phewpan et al 2019;Xinran et al 2020). Some of these products include Nuoc-Mam (Nakano et al 2018) of Vietnam and Cambodia, Nam-Pla (Natteewan et al 2011) of Thailand, and Patis (Orejana and Liston, 2010) of the Philippines.…”
Section: Introductionmentioning
confidence: 99%
“…These products are highly salted, and fermentation normally takes several months (3-9 months), and the esh may liquefy or form a paste during the process (Phewpan A 2019;Xinran Lv 2020). Some of these products include Nuoc-Mam (Nakano M 2018) of Vietnam and Cambodia, Nam-Pla (Udomsil Natteewan 2011) of Thailand, and Patis (Orejana F M 2010) of the Philippines. However, Asian fermented aquatic products pose a series of security risks.…”
Section: Introductionmentioning
confidence: 99%