2007
DOI: 10.1016/j.eswa.2005.11.017
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Mining of mixed data with application to catalog marketing

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Cited by 72 publications
(38 citation statements)
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“…The case of our study, where represented papers in the citation network is indicated in a group with same research field, a cluster can be identified, into the cluster the density of edge and arrow is high. There are many fields that clustering algorithm extended in them, for example genetic engineering, customer segmentation and publication analysis, normally these type data are numerical and classified attributes (Hsu & Chen, 2007). The optimization of modularity tools in Gephi is under Louvain method, an iterative method to optimized modularity as the algorithm progresses.…”
Section: Publication Classification With Clustering Methodsmentioning
confidence: 99%
“…The case of our study, where represented papers in the citation network is indicated in a group with same research field, a cluster can be identified, into the cluster the density of edge and arrow is high. There are many fields that clustering algorithm extended in them, for example genetic engineering, customer segmentation and publication analysis, normally these type data are numerical and classified attributes (Hsu & Chen, 2007). The optimization of modularity tools in Gephi is under Louvain method, an iterative method to optimized modularity as the algorithm progresses.…”
Section: Publication Classification With Clustering Methodsmentioning
confidence: 99%
“…There are two approaches of attribute conversion [8]. One is that categorical values are converted to numeric values.…”
Section: Related Workmentioning
confidence: 99%
“…For mixed data clustering, in addition to using 1-hot encoding to obtain continuous features or Gower's coefficient [Gower, 1971] and its extensions [Legendre and Legendre, 1998;Podani, 1999] to measure the similarities between data points, as introduced in Section 1, there are also some specially designed clustering algorithms, including k-prototypes [Huang, 1997;], K-means-mixed [Ahmad and Dey, 2007], CAVE [Hsu and Chen, 2007], M-ART [Hsu and Huang, 2008], INTEGRATE [Böhm et al, 2010], INCONCO [Plant and Böhm, 2011], SCENIC [Plant, 2012] and so on. K-prototypes algorithm [Huang, 1997;], which essentially follows the same idea of k-means algorithm, calculates the dissimilarity between two mixed-type objects as a combination of the squared Euclidean distance measure on the numeric attributes and the simple matching dissimilarity measure on the categorical attributes.…”
Section: Related Workmentioning
confidence: 99%
“…This idea of computing distances "globally" is similar to ours, but it's only applied within categorical attributes. CAVE [Hsu and Chen, 2007] uses variance to measure the similarity of the numeric part of the data and computes the similarity of the categorical part based on entropy weighted by the distances in the hierarchies. Similarly, the incremental clustering algorithm M-ART [Hsu and Huang, 2008] also computes the distance between two data points according to distance hierarchies associated with the mixed-type attributes.…”
Section: Related Workmentioning
confidence: 99%