Mining micro-influencers from social media posts

Leonardi, Simone; Monti, Diego; Rizzo, Giuseppe; Morisio, Maurizio

doi:10.1145/3341105.3373954

Cited by 8 publications

(7 citation statements)

References 21 publications

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“…This visualization methodology provides a more comprehensive and logical examination compared to traditional qualitative methods. To accurately investigate the structural and theoretical underpinnings of micro-influence, we employed co-occurrence analysis, specifically conceptual networks [ 20 ]. Figure 3 illustrates the interconnectedness of keywords within the micro-influencer research domain.…”

Section: Primary Researchmentioning

confidence: 99%

“…The analysis reveals a need for more in-depth and refined research on micro-influencers. Several articles emphasize the crucial role of “credibility” in the current micro-influencer mechanism [ 19 , 20 , 21 , 22 , 23 , 24 , 25 , 26 ], with this paper addressing the antecedents of “credibility” and bridging gaps in micro-influencer identification compared to other influencers.…”

Section: Primary Researchmentioning

confidence: 99%

“…As expected, the dominant platform for micro-influencers is social media, as indicated in the table, where 24 out of 34 authors opted for Instagram, amassing a total sample size of 9053, while e-commerce platforms have limited representation. The very spaces used for daily documentation, self-expression, entertainment, and social connections consistently serve as arenas for consumption [ 2 , 5 , 6 , 7 , 9 , 19 , 20 , 21 , 22 , 23 , 24 , 25 , 26 , 27 , 28 , 43 , 59 , 64 , 65 , 66 , 67 , 68 , 69 , 70 , 71 , 72 , 73 , 74 , 75 , 76 , 77 , 78 , 79 , 80 , 81 , 82 ]. This highlights the influence of micro-influencers on their followers’ consumption patterns in three ways: first, through the presentation of consumption content reinforcing media discourse to consumers; second, by emphasizing how social media fundamentally shapes the contemporary landscape of consumption, creating digital consumption scenes at any time and place, influencing user behavior, and reshaping consumer demographics; and third, the proliferation of short videos and live streaming platforms, which has disrupted the media system, with micro-influencers acting as catalysts continuously impacting and rebalancing power dynamics across various digital media forms [ 83 ].…”

Section: Systematic Review Of the Two Paradigmsmentioning

confidence: 99%

See 2 more Smart Citations

A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends

Chen,

Zhang,

Cai

et al. 2024

Behavioral Sciences

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This research provides a comprehensive overview of micro-influence marketing, analyzing the characteristics of influencers and the mechanisms of their impact. A systematic review was conducted, encompassing 2091 citing articles and references across 74 studies involving 95 research institutions and over 12,000 samples. Employing an interdisciplinary approach that integrates insights from computer science, information science, communication, culture, psychology, sociology, education, business, and management, this study outlines the distinct features of micro-influencers. These features include performable authenticity, affinity expressed through consistency and transparency, musical and artistic media talent, and competitive individual traits. The research synthesizes antecedents of trust and attachment mechanisms commonly employed in influencer theory, taking an objective standpoint and minimizing emphasis on audience engagement and perception to trigger influence. The findings highlight that followers’ pursuit of self-branding, driven by self-consciousness, social consciousness, credibility, and social presence, significantly influences the impact of self-expressive products on the audience’s purchase intention. The research contributes to micro-influence marketing theory by integrating mechanics, offering practical implications for micro-influencers, and suggesting future research agendas.

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Section: Primary Researchmentioning

confidence: 99%

Section: Primary Researchmentioning

confidence: 99%

Section: Systematic Review Of the Two Paradigmsmentioning

confidence: 99%

See 1 more Smart Citation

A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends

Chen,

Zhang,

Cai

et al. 2024

Behavioral Sciences

View full text Add to dashboard Cite

show abstract

“…Some are good at engaging with others, regardless of the specific context. Following Leonardi et al (2020), we operationalize each autonomous publics' general engagement pattern as a function of her long-term approach to engagement (as indicated by her total number of followers and the total number of tweets sent over the entire account's history) and how well she could invite engagement (as indicated by the total number of likes and retweets she has ever received). It is likely that in an autonomous public community, the type of publics that are generally keen to engage with others may also be quite popular.…”

Section: Autonomous Public Communities' Norms Of Interactionmentioning

confidence: 99%

“…Publics' General Engagement Pattern. Following Leonardi et al (2020), we calculated each user's engagement score with the following equation to assess their general approach to engagement, not specific to the focal organizations' community. Leonardi et al (2020) found that the higher the engagement score, the faster a user's message tends to spread inside and outside of her community:…”

Section: Datamentioning

confidence: 99%

From Organizational-Centric Engagement to Network-Centric Engagement: The Role of Autonomous Public Communities in a Mediated Public Policy Advocacy Network

Yang

Taylor

2021

Social Media + Society

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In this study, we explore how a social movement organization ( Sunrise.org ) and its autonomous public community advocated for the Green New Deal on social media. An autonomous public community is a group of publics that initially connect with each other through their engagement with a focal organization. Then, they go on to develop ties among themselves that go beyond simply responding to organizations’ messages. Autonomous public communities are ubiquitous on social media. Our research identifies unique patterns of interactions in an autonomous public community and finds that the Tertius Iungens orientation brings the network together. We also find that while the focal organization is not centralized in an autonomous public community, it still significantly affects tie formation and discourse as the networks evolve. Our study reveals a nuanced understanding of networked organization–public engagement where network structure and discourse are co-created by the organizations and the communities that they engage.

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A Survey on Social Media Influence Environment and Influencers Identification

Gammoudi

Sendi

Omri

2022

Soc. Netw. Anal. Min.

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Social media users can be influenced directly by their close relationships, such as their friends, family, and colleagues. They can also be influenced by those who follow them through shared information, goals, news, and opinions. Generally, an influencer is someone who entices an influence to do the same action, make the same decision, or change their behavior. He can also communicate information, ideas, and thoughts to multiple users. There are many tools to identify influencers. It can not be found simply through their big follower number or their shared media number. Thus, influencer identification is one of the essential tasks in social media research. Several approaches and metrics have been proposed in the literature to identify influencers. In this article, we explored the issue of identifying social media influencers while providing a generic view of social media influence. First, we presented a literature synthesis on the influence of social media. Then, we categorized the works and illustrated the leading solutions in literature to identify influencers in social media. A discussion and suggestions for potential future directions in this area accompanied this presentation. We believe these briefings are critical to resolving the issue discussed in this article.

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Mining micro-influencers from social media posts

Cited by 8 publications

References 21 publications

A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends

A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends

From Organizational-Centric Engagement to Network-Centric Engagement: The Role of Autonomous Public Communities in a Mediated Public Policy Advocacy Network

A Survey on Social Media Influence Environment and Influencers Identification

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