2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology 2008
DOI: 10.1109/wiiat.2008.69
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Mining and Exploring Unstructured Customer Feedback Data Using Language Models and Treemap Visualizations

Abstract: We propose an approach for exploring large corpora of textual customer feedback in a guided fashion, bringing order to massive amounts of unstructured information. The prototypical system we implemented allows an analyst to assess labelled clusters in a graphical fashion, based on treemaps, and perform drill-down operations to investigate the topic of interest in a more fine-grained manner. Labels are chosen by simple but effective term weighting schemes and lay the foundations for assigning feedback postings … Show more

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Cited by 16 publications
(10 citation statements)
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References 9 publications
(12 reference statements)
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“…For example, the journal "Expert Systems with Applications" published Hanafizadeh and Mirzazadeh's "Visualizing market segmentation using self-organizing maps and Fuzzy Delphi method-ADSL market of a telecommunication company" [65], where advanced visual methods are used with emphasis placed on the contribution of the visualisation within a business context. A further example of an in-scope paper comes from the proceedings of the "International Conference on Web Intelligence and Intelligent Agent Technology" in a paper by Ziegler et al entitled "Mining and Exploring Unstructured Customer Feedback Data Using Language Models and Treemap Visualizations" [39] where customer feedback data are structured in a specialised treemap. This falls within scope due to the focus on the customised treemap design and the novel features implemented in the software.…”
Section: In Scopementioning
confidence: 99%
“…For example, the journal "Expert Systems with Applications" published Hanafizadeh and Mirzazadeh's "Visualizing market segmentation using self-organizing maps and Fuzzy Delphi method-ADSL market of a telecommunication company" [65], where advanced visual methods are used with emphasis placed on the contribution of the visualisation within a business context. A further example of an in-scope paper comes from the proceedings of the "International Conference on Web Intelligence and Intelligent Agent Technology" in a paper by Ziegler et al entitled "Mining and Exploring Unstructured Customer Feedback Data Using Language Models and Treemap Visualizations" [39] where customer feedback data are structured in a specialised treemap. This falls within scope due to the focus on the customised treemap design and the novel features implemented in the software.…”
Section: In Scopementioning
confidence: 99%
“…Implicit customer feedback is usually determined based on customers' consumption behavior (e.g., passengers' riding habits, consumption habits, etc.) [11][12][13].…”
Section: Customer Complaint Servicesmentioning
confidence: 99%
“…There are companies that are also developing AaaS-based infrastructures such as EMC (http://www.emc.com/collateral/white-papers/h11259-emcaccelerates-journey-big-data-ba-wp.pdf) and SAS (http://www.sas.com/offices/europe/uk/resources/brochure/a aas_research_brief.pdf). Ziegler et al (2008) explored the area of unstructured data mining by focusing on textual customer feedback. Liu and Peng (2013) argue that unstructured data mining can be achieved through digital feature extraction.…”
Section: Aaas and Unstructured Data Miningmentioning
confidence: 99%