Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents

O’Leary, Bay; Fergurson, Ricky; Ben Mrad, Selima

doi:10.1057/s41270-024-00304-3

J Market Anal

2024

DOI: 10.1057/s41270-024-00304-3

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Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents

Bay O’Leary,

Ricky Fergurson,

Selima Ben Mrad

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Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents

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References 76 publications

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