Mindful Marketing: A Strategy-Based, Branded Approach for Encouraging Ethical Marketing

Hagenbuch, David J.; Mgrdichian, Laureen

doi:10.1080/10528008.2019.1686993

Cited by 5 publications

(12 citation statements)

References 41 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Marketing educators have provided strong justification for incorporating ethics, sustainability education, and mindful marketing into the marketing curricula (Beitelspacher & Rodgers, 2018;Hagenbuch & Mgrdichian, 2020;Pentina & Guilloux, 2010;von der Heidt, 2018;Wilhelm, 2008). Although some general business and introductory marketing courses include sustainability-related content, sustainability-oriented topics have an excellent fit within marketing promotion courses.…”

mentioning

confidence: 99%

Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course

Albinsson

Burman

Shows

et al. 2020

Marketing Education Review

View full text Add to dashboard Cite

This paper examines whether marketing educators' efforts in integrating sustainability-related issues in an undergraduate Integrated Marketing Communications (IMC) course affect students' perceived sustainability literacy. Using the Taxonomy of Significant Learning, a traditional IMC course was redesigned to include sustainability-focused concepts and assignments related to and integrated with the traditional course concepts. Analyzing student pre-and posttests of self-reported data from two questionnaires, one at the beginning of the semester and one at the end of the semester, impact on students' perceived awareness and knowledge of sustainability issues was demonstrated.

show abstract

mentioning

confidence: 99%

Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course

Albinsson

Burman

Shows

et al. 2020

Marketing Education Review

View full text Add to dashboard Cite

show abstract

“…Perceived as a set of practices that aim to transform consumption into a business and societal opportunity by generating win-win solutions that consider the triple bottom lines of planet, people, and profit (Sheth et al, 2011 ), mindful marketing relies on the theory of organizational mindfulness, conceptualized around several practices (Weick & Sutcliffe, 2006 ). Mindful marketing is effective and ethical, creates stakeholder value, and upholds societal values (Hagenbuch & Mgrdichian, 2020 ). In this perspective, mindful marketing considers the interest of both sellers and buyers without jeopardizing the state of the third, non-included parties (Malhotra et al, 2012 ).…”

Section: Literature Review On Better Marketing For a Better Worldmentioning

confidence: 99%

“…Furthermore, it is essential to notice that SMR focuses on thinking holistically about the environmental impacts of marketing activities, as concerns social, ecological, and financial sustainability (Laczniak & Murphy, 2012 ). In this perspective, SRM is like mindful marketing that highlights the importance of moderate, temperance consumption (Hagenbuch & Mgrdichian, 2020 ; Malhotra et al, 2012 ; Sheth et al, 2011 ). It notably relies on the ethical perception of producing and promoting products (Laczniak & Murphy, 2019 ) by asking, “Should it be produced?” instead of “How to promote it?”.…”

Section: Literature Review On Better Marketing For a Better Worldmentioning

confidence: 99%

“…To date, there is cross-fertilizing research on marketing concepts across literature endorsing BMBW philosophy, from the early conceptualization of societal marketing (Kotler, 1999 ), to the more recent ones like the concept of positive marketing (Gopaldas, 2015 ; Lerman & Shefrin, 2015 ; Stoeckl & Luedicke, 2015 ), mindful marketing (Hagenbuch & Mgrdichian, 2020 ; Malhotra et al, 2012 ; Sheth et al, 2011 ), and socially responsible marketing (Laczniak & Shultz, 2020 ), among others. Although the plethora of empirical and theoretical works on this topic, questions remain about how to comprehensively form and nurture BMBW in organizations.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Moving forward better marketing for a better world: a path for new research opportunities

Rashkova

Moi

2023

Ital. J. Mark.

View full text Add to dashboard Cite

The topic of marketing as a source of a “better world” is gaining rising importance in academia and practice. It represents an opportunity to move towards the development of a more prosperous, fair, and equitable society. Nevertheless, questions remain about how organizations could comprehensively form and nurture marketing for good. In this paper, we display a critical review of the most widely accepted theoretical approaches related to better marketing for a better world (BMBW) to seek new research perspectives. We contribute to extending prior literature by presenting its main criticalities, articulating them around three clusters of shortcomings in view of how recent literature is evolving. Based on this analysis, we then recommend avenues for future research and associated research questions to stimulate and advance further scholarly investigations.

show abstract

“…The current void of this topic and educational resources within marketing curricula is concerning. Academics are calling for more focus on ethical practices as a marketing curricula component (Hagenbuch and Mgrdichian 2020; Ferrell and Ferrell 2020), including SM marketing curricula (Faulds and Mangold 2014; Parker and James 2022). Furthermore, AACSB reinforces ethics and social responsibility as key tenets (i.e., guiding principles 1 and 2).…”

mentioning

confidence: 99%

Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension

Anderson,

Zmich,

Mertz

et al. 2023

Journal of Macromarketing

View full text Add to dashboard Cite

Social media wellness is an emerging topic due to the numerous adverse effects of social media (SM) usage, yet it is an uncommon topic in marketing curricula and research. This paper introduces this novel topic as an opportunity to extend macromarketing curricula. Following a class survey and activity, an analysis of 187 respondents indicates that the majority of students feel that too much SM consumption may impact their time management, course success, and well-being. Many students note they consume more SM than desired, and they overwhelmingly agree that this topic should be included in marketing curricula and that marketers should consider consumers’ SM wellness. These findings highlight the importance of the SM wellness topic integration into course materials to enhance students’ awareness and behavior with SM, with an opportunity to enhance systems-thinking. We close with recommended resources and activities where students take an active role to reflect, critically evaluate, and ideate on how this impacts consumers and marketers.

show abstract

Mindful Marketing: A Strategy-Based, Branded Approach for Encouraging Ethical Marketing

Cited by 5 publications

References 41 publications

Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course

Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course

Moving forward better marketing for a better world: a path for new research opportunities

Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension

Contact Info

Product

Resources

About