Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience

Errmann, Amy

doi:10.1080/00913367.2024.2325144

Journal of Advertising

2024

DOI: 10.1080/00913367.2024.2325144

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Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience

Amy Errmann

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Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience

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References 62 publications

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