Abstract:The differentiation of generation's under the influence of technology has caused rapid and radical changes in the 21st century in social and economic aspect. The development of new technology is constantly changing the ways that people look for work, perform tasks, buy and make decisions. Generation Y and generation Z are the most technologically and media driven generations, experiencing the 4 th industrial revolution, economic and social turbulences and global changes. Hence, understanding the characteristic… Show more
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