This study were to determine the effect of perceived corporate image, partnership company support, logistics service quality, and complaint handling on loyalty through customer satisfaction as an intermediary variable. The population in this study were partners in broiler farming companies in Cirebon, West Java. The technique of drawing data using a questionnaire of 100 respondents which is then processed using the SEM PLS analysis tool. This study found that there are variables that positively affect customer satisfaction which include company image, logistic service quality, compalint handling. There are variables that can influence directly with a positive value on customer loyalty including company image, compalint handling and customer satisfaction itself. As for the negative effect directly on customer loyalty is partnership company support, The variables that can influence indirectly with the mediation of customer satisfaction on customer loyalty include company image, logistic service quality and complaint handling.