Million Dollar Business? Die Monetarisierung von Podcasts

Drössler, Kira

doi:10.1007/978-3-658-38712-9_8

Cited by 1 publication

(2 citation statements)

References 34 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Regarding the funding of news podcasts, the study supports previous research findings that highlight the challenge podcasters face in terms of monetization and economic success (Berg 2022;Drössler 2022;Jorgensen 2021;Moe 2023;Terol-Bolinches et al 2021). The results show that the large majority of the survey participants do not generate any income from their podcasts.…”

Section: Discussionsupporting

confidence: 85%

“…However, the uncertain amortization in the form of economic success has been and remains a challenge for journalistic podcasts (Berg 2022;Drössler 2022;Jorgensen 2021;Schlütz 2020;Terol-Bolinches et al 2021), especially for private media organizations. In addition to financial considerations, a lack of existing in-house podcast expertise has also proven to be an impeding factor for media organizations in developing journalistic podcast formats (Körner and Graßl 2024).…”

Section: Introduction: Podcasts As Drivers Of Audio Innovation In Jou...mentioning

confidence: 99%

See 1 more Smart Citation

Infotainers, Mediators, or Watchdogs? Mapping the Field of News Podcasters and Their Role Conceptions in Germany, Austria, and Switzerland

Katzenberger

Schützeneder

Graßl

et al. 2023

Journalism and Media

View full text Add to dashboard Cite

News podcasts have emerged as a relevant medium, contributing to the collection, analysis, interpretation, and dissemination of information in mass media discourse. This paper presents an analysis of the sociodemographic backgrounds, professional profiles, role perceptions, and values of news podcasters based on an online survey of 195 participants in Austria, Germany, and Switzerland. The results reveal that news podcasters are predominantly male, middle-aged, and academically educated with no journalistic socialization or journalistic working experience. In terms of self-images and values, news podcasters emphasize the importance of education, information, and entertainment, while rejecting conventional concepts like criticism and control. Overall, they demonstrate a strong orientation towards the needs of their audiences and strive to be responsive to their preferences. Yet, the monetization of content through financing models such as sponsoring or native advertisement is not established on a broad scale. These findings shed light on the unique characteristics of news podcasters and provide insights into their status in a rapidly changing media environment.

show abstract