Millennials Use of Social Media in Product Innovation Purchasing Processes

Kijek, Tomasz; Angowski, Marek; Skrzypek, Adam

doi:10.1080/08874417.2019.1604104

Cited by 12 publications

(7 citation statements)

References 59 publications

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“…En cuanto a sus usuarios, por grupos de edad se ha caracterizado por dominar con claridad en el mercado de la franja de edad de los jóvenes, para los cuales ha sido su red social preferida, al menos hasta la irrupción reciente de TikTok, que le disputa en la actualidad este puesto (Kijek;Angowski;Skrzypek, 2020;Romney;Johnson, 2020).…”

Section: Características De Instagramunclassified

Cómo curar contenido en Instagram. Taxonomía y casos

Guallar,

Traver

2023

ThinKEPI

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Se presenta una taxonomía para el análisis y la comprensión de la curación de contenido en la plataforma Instagram, basada en dos grandes dimensiones, Contenido y Curación, con las siguientes categorías: Cantidad de contenidos curados; Rango temporal del contenido; Procedencia; Técnicas de curación; e Integración del contenido curado. Se muestran casos representativos de cada categoría de los principales formatos de la red social: Posts, Historias, Reels y Guías.

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Section: Características De Instagramunclassified

Cómo curar contenido en Instagram. Taxonomía y casos

Guallar,

Traver

2023

ThinKEPI

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“…Reputation of social media that is perceived by its users will have an impact on trust (S anchez-Villar et al, 2017). Social media is an interactive tool of information communication technology that provides new possibilities and qualities in communication (Kijek et al, 2020). Millennials have high expectation and mobility on information needs.…”

Section: Empirical Model Hypothesis Development and Proposed Modelmentioning

confidence: 99%

The role of social media in the political involvement of millennials

Hamid¹,

Abror

Anwar³

et al. 2022

SJME

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Purpose This study aims to examine the relationship of information quality of social media, social media reputation, social media political marketing activities, trust and political involvement of millennials. Methodology The empirical analysis was conducted using a sample of 309 millennials. This study used online survey for the data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling. Findings The results show that information quality of social media has positive and significant direct influence on reputation and trust. Information quality of social media also has a significant indirect influence on trust through social media reputation. However, there is no significant relationship between information quality and political involvement. Social media political marketing activities also have a direct and indirect significant effect on political involvement through trust. Finally, trust also has a positive and significant impact on political involvement. Practical implications This research may contribute to the political marketing experts and politicians in increasing the quality and credibility of advertisements on social media, which will affect trust and political involvement of millennial generation. Moreover, politicians and political marketing experts who have an online-based community should optimize their marketing activities in social media to encourage positive behavior and trust from social media users. Value This study has shown a more comprehensive model of the relationship between information quality of social media and political involvement. This study also reveals the significant indirect effect of the trust on the relationship between information quality on social media, social media political marketing activities and political involvement.

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“…Social media marketing activities can be trusted as a powerful strategy for businesses of all sizes, as they make it possible to reach large audiences, engage with customers in real-time and create a sense of community around their brand. This media is an interactive means of information and communication technology that provides a new quality in communication (Kijek et al, 2020) and is one of the new business models used in electronic marketing activities for entrepreneurs (Wang and Yu, 2017). Thus, entrepreneurs need to consider privacy and security aspects when using social media for their business activities.…”

Section: Introductionmentioning

confidence: 99%

The role of social media in building trust, self-perceived creativity and satisfaction for millennial entrepreneurs

Hamid¹,

Ukkas²,

Abror

et al. 2023

JSBED

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PurposeThis study aims to investigate the role of social media in increasing trust, self-perceived creativity and millennial entrepreneurial satisfaction.Design/methodology/approachThe empirical analysis was conducted using a sample of 385 millennial entrepreneurs that were recruited for online survey. After conducting reliability and validity tests, the data were analyzed using partial least squares structural equation modeling.FindingsThe results showed that the quality of social media information had a direct and indirect positive and significant effect on trust and satisfaction. Social media marketing activities had a direct and indirect positive and significant effect on trust and self-perceived creativity. System Quality of social media also has a significant direct influence on trust. However, there is no direct relationship to satisfaction. Finally, social media marketing activities have a significant direct effect on trust and satisfaction.Practical implicationsThis research can contribute to marketing experts and millennial entrepreneurs in improving the quality of advertising information and the credibility of social media used to support creativity, trust and satisfaction. In addition, marketing experts and millennial entrepreneurs with online-based communities should optimize their marketing activities on social media.Originality/valueThis study has shown a more comprehensive model of the relationship between information quality, system quality, social media marketing activities, self-perceived creativity, trust and satisfaction. This study also reveals a significant direct and indirect effect of social media marketing activities on satisfaction.

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Millennials Use of Social Media in Product Innovation Purchasing Processes

Cited by 12 publications

References 59 publications

Cómo curar contenido en Instagram. Taxonomía y casos

Cómo curar contenido en Instagram. Taxonomía y casos

The role of social media in the political involvement of millennials

The role of social media in building trust, self-perceived creativity and satisfaction for millennial entrepreneurs

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