Millennial Entrepreneur Ecosystem Based on Digital (Digital Entrepreneurship) in Pandemic Covid 19 in Makassar City

Abstract

During the COVID-19 pandemic, digital-based millennial entrepreneurship is a digital entrepreneurship ecosystem that pays attention to the development of technology, information and communication which is used as a model for changing conventional businesses into digital platforms. The research method used is literature study and documentation. Based on a factor analysis of the digital-based millennial entrepreneurship ecosystem, it was found that digital utilization is low due to policies that cannot be exceeded by the explicit and implicit social norms of the digital generation in the city of Makassar. However, the Digital Entrepreneurship Technology (DTE) and Digital Multisided Platform (DMP) factors must continue to develop, which is followed by the development of a digital entrepreneurship platform so that it can add to the expansion of the online market. The government needs to pay attention to policies that will be faced with business changes, namely by providing internet facilities that are smooth and spread across all regions by seeking development in terms of telecommunication infrastructure, developing quality people and realizing a network that is free from interference.

Gojek Accelerate Economic Recovery through the Digitalization of MSMEs in Makassar

“…The number of MSMEs in South Sulawesi Province has reached 751.802 business units (Dewi et al, 2022). The rest are included in the small and medium enterprises category, reaching 88.095 business units, and medium enterprises, as many as 3.129 business units (Azis, Sikar, & Azis, 2022). Other MSMEs include the service sector reaching 214.567 business units.…”