Military Organization’s Use of Social Media and Its Relationship with Politics: Evidence from Pakistan
Saif Ur Rahman,
Zhao Shurong
Abstract:The literature on social media (SM) use in government organizations primarily focuses on service delivery, publicity, and public relations. But, how a public sector security organization’s use of social media is related to electoral politics in a country is least understood. This paper conceptualizes the Pakistani military’s use of digital media, drawing on the theory of organizational impression management (IM). It further explores the impact of military-related social media activists (SMAs) on electoral poli… Show more
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