Mild Affective Shifts and Creativity: Effects on Idea Generation, Evaluation, and Implementation Planning

Watts, Logan L.; McIntosh, Tristan; Gibson, Carter; Mulhearn, Tyler J.; Medeiros, Kelsey E.; Mecca, Jensen T.; Cohen‐Charash, Yochi

doi:10.1002/jocb.427

Cited by 14 publications

(6 citation statements)

References 87 publications

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“…Evaluation is a key stage of the creativity process 12 , 13 , several subsequent studies have suggested various frameworks around this. For instance, Mumford, Lonergan, and Scott 14 proposed a three-processes, beginning with the appraisal of ideas, by identifying the relevant standards 15 , then forecasting the potential consequences through mental simulation 16 , and finally, refining and revising ideas into valuable ones 17 . Subsequently, Zhang and Zhang 18 suggested that creative evaluation includes three categories: novelty, value, and practicality.…”

Section: Introductionmentioning

confidence: 99%

Towards a neural model of creative evaluation in advertising: an electrophysiological study

Zhou

Luo

et al. 2020

Sci Rep

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Although it is increasingly recognized that evaluation is a key phase for a two-fold creativity model, the neural model is not yet well understood. To this end, we constructed a theoretical model of creative evaluation and supported it with neural evidence through event-related potentials (ERPs) technology during a creative advertising task. Participants were required to evaluate the relationship between target words and advertising that systematically varied in novelty and usefulness. The ERPs results showed that (a) the novelty-usefulness and novelty-only conditions evoked a larger N1-P2 amplitude, reflecting an automatic attentional bias to novelty, and (b) these two novelty conditions elicited a larger N200-500 amplitude, reflecting an effort to process the novel content; (c) the novelty-usefulness and usefulness-only conditions induced a larger LPC amplitude, reflecting that valuable associations were formed through retrieval of relevant memories. These results propose a neural model of creative evaluation in advertising: the N1-P2, N200-500, and LPC should be the key indices to define three sub-processes of novelty perception, conception expansion, and value selection, respectively.

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Section: Introductionmentioning

confidence: 99%

Towards a neural model of creative evaluation in advertising: an electrophysiological study

Zhou

Luo

et al. 2020

Sci Rep

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“…Participants were introduced to the following marketing problem, were asked to generate three ideas, and were told that the ideas needed to be novel and useful. Similar tasks have been used in previous research, where one of the goals was to use business and marketing problems (For two recent examples, see Medeiros et al, 2018;Watts et al, 2020).…”

Section: Methodsmentioning

confidence: 99%

Evaluative Self-efficacy and its Potential Role in the Evaluation and Selection of Ideas: A Metacognitive Perspective

Puente‐Díaz

Cavazos‐Arroyo

2022

Creativity. Theories – Research - Applications

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In two studies, we examined the creativity of ideas generated, as rated by judges, and metacognitive feelings as antecedents of evaluative self-efficacy and relevance of strengths and weaknesses of the idea generated and accurate idea selection as consequences within the creative process. Participants in both studies completed a measure of metacognitive feelings, evaluative self-efficacy, and a divergent thinking task. In addition, participants rated their ideas and either identified strengths and weaknesses or selected their most creative idea. Two independent judges evaluated all ideas and either assessed the relevance of the strengths and weaknesses identified by participants or selected the most creative idea. Results showed a positive relationship between judges-evaluations and evaluative self-efficacy in one study and a positive relationship between metacognitive feelings and evaluative self-efficacy in both studies. Regarding consequences, results showed a positive relationship between evaluative self-efficacy and the relevance of strengths and weaknesses and a non-significant relationship between evaluative self-efficacy and accurate idea selection. The implications of our results for metacognition and creative beliefs were explained.

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“…More recently, Mumford et al (2012) pointed out a sequence of eight cognitive processes, in addition to the process of generating ideas, emphasizing, for example, the process of evaluating ideas or their implementation. The neglect of the idea evaluation process has been particularly criticized (e.g., Amabile, 1996;Lai et al, 2020;Watts et al, 2019;Zeng et al, 2011).…”

Section: Introductionmentioning

confidence: 99%

“…Despite the complexity of the operationalization of creativity, there has been extensive research into the effect that affective states might have on creativity (Biss et al, 2010;Forgas & George, 2001;. However, contradictory results have emerged where some results support that positive affect facilitates creativity (Forgas, 2000;Shin et al, 2016) and others do not (Watts et al, 2019). Yet, others defend that negative affect has a damaging effect (Kaufmann & Vosburg, 2002), namely on cognitive flexibility (Isen et al, 1987), whereas some authors (George & Zhou, 2002, 2007 suggest the benefits of the negative affect.…”

Section: Introductionmentioning

confidence: 99%

Is Negative Affect that Bad? The Effect of Affective States on Conventional and Unconventional Creative Thinking in University Students

Rosa,

Ribeiro,

Ibérico Nogueira

2023

Int. j. psychol. res.

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Introduction. The role of affective states on the creative process has been receiving the attention of researchers and has led to contradictory results. Most research in creativity has emphasized the role of affective states, mainly positive ones, on creativity levels, namely those resulting from divergent thinking tasks that reveal the unconventional way of thinking in the creative process. However, there are nostudies to date that focus on the impact of affective states on conventional and unconventional thinking, during the same creative process, which consider a singlecreative assessment task. The aim of this experimental study was to analyze the effect of induced affective states on both conventional and unconventional thinkingof creativity in adults by using the TCT-DP (Test for Creative Thinking-Drawing Production). Method. Seventy-five university students, mostly female, with a meanage of 26.95 years, were randomly assigned into three affect elicitation conditions (pleasant vs. unpleasant vs. neutral). Results. Results indicated that the negativeaffective state led to higher levels of conventional thinking when compared to positive and neutral affective states. However, no significant differences were foundon unconventional thinking across the three conditions. Conclusions. Our results do not support the assumption that the negative affect has a hindering effect oncreativity nor the positive affect increases creativity. Negative affect seems to promote conventional thinking, perhaps due to its cognitive correlates, which canbe manifested in focusing attention and analytic thinking. Practical and theoretical implications for future research on the role of affective states on creativity are discussed

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Mild Affective Shifts and Creativity: Effects on Idea Generation, Evaluation, and Implementation Planning

Cited by 14 publications

References 87 publications

Towards a neural model of creative evaluation in advertising: an electrophysiological study

Towards a neural model of creative evaluation in advertising: an electrophysiological study

Evaluative Self-efficacy and its Potential Role in the Evaluation and Selection of Ideas: A Metacognitive Perspective

Is Negative Affect that Bad? The Effect of Affective States on Conventional and Unconventional Creative Thinking in University Students

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