“…For instance, most researchers use the term satisfaction to explore the formation of purchase intention, use intention, engagement and WOM intention (Akour et al, 2022;Hwang and Lee, 2022;Lee and Kim, 2022;Shen et al, 2021). Other researchers integrate flow theory (Davis et al, 2009;Shen et al, 2021), the theory of planned behavior (Shen et al, 2021;Suh and Ahn, 2022), social presence theory (Hwang and Lee, 2022;Shen et al, 2021), means-end chain theory (Papagiannidis et al, 2017), affordance actualization theory (Suh and Ahn, 2022), distractionconflict theory (Marx et al, 2022) and migration theory (Oleksy et al, 2023). Moreover, except for the studies considering positive behavior, when exploring affective outcomes, researchers also investigate the "dark side" of use, such as deception (Boughzala et al, 2012;Davis et al, 2009), although these studies did not find their exact forming mechanisms.…”