Understanding the coercivity mechanism has a substantial impact on developing novel permanent materials. However, the current coercivity mechanisms used widely in permanent alloys cannot explain well the amorphous phase produced hard magnetic behavior of Nd-based bulk amorphous alloys (BAAs). Here, we propose that the coercivity in as-cast Nd 60 Fe 30 Al 10 alloy is from the combination of magnetic interaction and strong pinning of domain walls. Moreover, the role of domain wall pinning is less affected after crystallization, while the magnetic interaction is dependent on the annealing temperature. Our findings give further insight into the coercivity mechanism of Nd-based bulk ferromagnets and provide a new idea to design prospective permanent alloys with coercivity from the combination of magnetic interaction and pinning of domain walls.P ermanent magnets are fundamental to the technological success in electric machines, and have found applications in a wide range of devices due to their unique ability to deliver magnetic flux into the air gap of a magnetic circuit without continuous expenditure of energy 1 . A breakthrough came in 1984 with a discovery of Nd 2 Fe 14 B phase when Croat et al and Sagawa et al were able to obtain large coercivity (H c ) in Nd-Fe-B alloys by using melt-spinning and powder metallurgy technique, respectively 2-4 . Since then, Nd-Fe-B magnets with a maximum energy product ((BH) max ) over 450 kJ/m 3 have been exploited and 90% of the limit for the (BH) max can be produced commercially in sintered Nd-Fe-B magnets 5 . However, it appears that the search for novel hard magnetic materials with higher (BH) max , has somewhat stagnated and no further breakthrough is in sight. Understanding the coercivity mechanism has a substantial impact on developing novel permanent materials. Three important coercivity mechanisms were used widely in permanent magnets. Nucleation of domain model demonstrates that the nucleation of reverse domains is at surface irregularities and defects with low anisotropy 6,7 . It has been used effectively in sintered Nd 2 Fe 14 B, SmCo, bonded BaFe 12 O 19 and Sm 2 Fe 17 N 3 magnets 8 . The domain wall pinning model shows that the inhomogeneities present in the sample can prevent domain wall motion resulting in high coercivity 9,10 . It has been an important coercivity mechanism in Sm 2 Co 17 -based magnets and melt-spun Nd 2 Fe 14 B alloys 8 . 'Exchange hardening' illustrates that a reasonable high coercivity is obtained resulting from an increase of the nucleation field by the exchange coupling between soft and hard magnetic phase in nanocomposite alloys 11,12 . However, the above three models cannot explain well the amorphous phase produced hard magnetic behavior of Nd-based bulk amorphous alloys (BAAs).Since the Nd 60 Fe 30 Al 10 bulk amorphous alloy was first reported in 1996 13,14 , Nd-Fe-Al based BAAs have been growing interest because of exceptional hard magnetic property at room temperature. It is of interest to note that, although the term amorphous is used,...