“…We and others (McFarland & Munz, ; Endler, ; Cuthill et al ., ; Marshall, 2000b; Marshall et al ., 2003a, b; Hochberg et al ., ; Stuart‐Fox, Whiting & Moussalli, ; Mäthger et al ., ; Stuart‐Fox, Moussalli & Whiting, ; Dalton et al ., ) have used the best‐available spectrometers of various configurations in the field, and many investigators acknowledge the limitations of point‐by‐point sampling that hand‐held spectrometry imposes; yet, these studies provide a useful way forward and await technology development (e.g. hyperspectral imaging) to improve such visual studies (Cronin, Chiao & Ruderman, ; Vora et al ., ; Wachtler, Lee & Sejnowski, ; Nascimento, Ferreira & Foster, ; Párraga, Troscianko & Tolhurst, ; Long & Purves, ; Volent, Johnsen & Sigernes, ).…”