An analytical hierarchy model of the impact of solar reflectance, thermal emittance, heat transfer coefficient, and heat storage coefficient on building energy consumption was established through the implementation of orthogonal design experiments. The EnergyPlus software (v9.0.1) was utilized to simulate building energy consumption across diverse climatic regions in China, providing essential benchmarks for the orthogonal design. The results of the range analysis consistently indicate that, barring regions characterized by extremely cold climates, solar reflectance emerges as the predominant factor exerting an influence on building energy consumption. As geographical latitude increases, the impact of the heat transfer coefficient becomes progressively larger, while the weight of thermal reflectance concurrently diminishes. Drawing upon the principles rooted in the gradient refractive rate theory and the concept of atmospheric window radiation, a range of high-reflectance and high-emittance cool roof coatings in various colors were meticulously developed. A spectrophotometer was employed to precisely quantify their reflectance properties, and simulations were subsequently conducted to scrutinize their energy-saving characteristics. The results demonstrate that the cool roof coatings that were developed using the methodology described in this paper exhibit substantial enhancements in reflectance, with increases of 0.24, 0.25, 0.37, and 0.35 for the yellow, red, blue, and green cool roofing materials, respectively, in comparison to conventional colored coatings. Under typical summer conditions, these enhancements translate to significant reductions in roof temperatures, ranging from 9.4 °C to 14.0 °C. Moreover, the simulations exploring the cooling loads for the roofs of differing colors consistently revealed remarkable energy savings. These savings were quantified to be 4.1%, 3.9%, 5.5%, and 5.4%, respectively, when compared to conventional coatings of the corresponding colors. These findings offer valuable insights into strategies for optimizing the energy efficiency of buildings through the application of high-reflectance cool roofing materials.
