MicroFranchising

Fairbourne, Jason; Gibson, S. M.; Dyer, W.

doi:10.4337/9781847205360

Cited by 33 publications

(6 citation statements)

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“…The social franchise model also helps achieve minimum efficient economies of scale (Walske and Tyson, 2015) in supply chains and branding. The parent franchisor organization does much of the work of identifying the business opportunity and creating a competitive value proposition and shop format to meet customer needs and the needs of the franchise business owner (Fairbourne et al, 2007). Typically, the parent franchisor generates its revenues through a combination of a percentage of gross sales and franchise fees.…”

Section: Literature Reviewmentioning

confidence: 99%

Social franchising as rural entrepreneurial ecosystem development

McKague

Wong²,

Siddiquee³

2017

The International Journal of Entrepreneurship and Innovation

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This study explores the potential of social franchising to contribute to the development of the rural entrepreneurial ecosystem in contexts of market and governance failure in least developed countries. Social franchising is a social enterprise business model that provides market coordination and support systems to rural enterprises so they can achieve social objectives in a financially sustainable way. The case of Krishi Utsho—a network of 112 agricultural input shops in Bangladesh—illustrates how social franchising can address market and government coordination failures in the entrepreneurial ecosystem to benefit both rural entrepreneurs and their client smallholder farming families who earn under US$1 per day.

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Section: Literature Reviewmentioning

confidence: 99%

Social franchising as rural entrepreneurial ecosystem development

McKague

Wong²,

Siddiquee³

2017

The International Journal of Entrepreneurship and Innovation

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“…Microfranchising, therefore, is not possible without these aspects. Fairbourne, Gibson & Dyer (2007) asserts that, "a true microfranchise business must include all three components". These three components are explained below.…”

Section: Conceptualisation Of Microfranchisingmentioning

confidence: 99%

Journal of Entrepreneurial Innovations

Shambare

2022

JEI

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There is an increasing attention being accorded to the adoption of mobile marketing transactions in recent years, as both practitioners and researchers recognise that mobile commerce (m-commerce) is poised to burst into the mainstream. This study identifies a literature gap in which there seems to be an insufficient critical mass of studies on the adoption of innovative marketing technologies within the South African context. More specifically, very few studies have been conducted regarding the contribution of mobile marketing-related activities on consumer behaviour towards m-commerce. In view of this development, guided by the uses and gratification theory, the purpose of this study is to ascertain the influence of marketing-related mobile activities on the adoption of mobile marketing transactions, specifically focusing on the South African youth consumers. To fulfil the purpose of the study, the objectives of the study are centered on examining the degree to which the following marketing-related mobile activities: (1) provide information online, (2) access content online, and (3) share content online, influence consumers' adoption of mobile marketing transactions. Following a quantitative research technique and a descriptive single cross-sectional design, data was gathered through a self-administered questionnaire, using a sample of 810 students from three selected South African universities. Three research hypotheses were advanced in line with the study objectives, and they were tested using linear regression analysis. The study findings confirm the positive significant effects of marketing-related mobile activities in driving adoption of mobile marketing transactions. Managerial implications of the findings are discussed, and limitations and future research directions are also indicated.

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“…For $120, Scojo microfranchisees purchase a vision kit which includes: a backpack filled with glasses, an eye-examination chart, and tee-shirt with the Scojo brand. Locally-trained villagers become trusted microfranchisees who then make the rounds in rural communities to provide optical check-ups and match people with much-needed glasses; beyond providing this social service, each microfranchisee earns a 50% margin for each pair of glasses sold [11].…”

Section: Microfranchising Overviewmentioning

confidence: 99%