Micellar photocatalysis has been used to overcome oxygen quenching and enable a [2 + 2] photocycloaddition through triplet-energy transfer in water under aerobic conditions. The cheap and commercially available self-assembling sodium dodecyl sulfate (SDS) micelles were found to increase the oxygen tolerance of a typically oxygen-sensitive reaction. Furthermore, the use of the micellar solution was found to activate α,β-unsaturated carbonyl compounds to energy transfer and allow [2 + 2] photocycloadditions to take place. Our preliminary studies of micellar effects on energytransfer-based reactions demonstrate the reaction between α,β-unsaturated carbonyl compounds and activated alkenes in a mixture of SDS, water and [Ru(bpy) 3 ](PF 6 ) 2 .[a] J.