“…Over the past decade, electronic media and new technologies are also increasingly being used by the tourism industry to mediate and enrich the on-site tourist experience (Gretzel, Fesenmaier, Lee, & Tussyadian, 2011;Hannam et al, 2014;Kang & Gretzel, 2012;Wang, Park, & Fesenmaier, 2012), including mobile electronic 'tour guides' that are interactive and highly personalized such as via smart phones. Technology-assisted interpretation en route and on-site are becoming more common, including highly interactive visitor centres, phone aps, podcasts in the language of the visitor's choice (Kang & Gretzel, 2012) and Global Positioning Systemtriggered multi-media 'guided tours' (Chu, Lin, & Chang, 2012;Wolf et al, 2013). These devices allow the tourist to 'see backstage' and redistribute the power and control of staging and accessing experiences to the tourist.…”