#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game

Thompson-Whiteside, Helen; Turnbull, Sarah

doi:10.1080/0267257x.2020.1869060

Cited by 10 publications

(4 citation statements)

References 86 publications

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“…In line with other studies that have sought to analyse consumers' rhetorical institutional work (Kachen & Krishen, 2020; McCarthy & Glozer, 2021; Thompson‐Whiteside & Turnbull, 2021; Valor et al, 2021), the data source consisted of social media comments and journalistic media articles. In following our research aims, journalistic media articles provided a reflection of the content of contemporary culture and societal attitudes (Humphreys, 2010; Percy, 2012).…”

Section: Methodsmentioning

confidence: 99%

“…Recent studies have drawn attention to the role of media coverage in shaping both public opinion and consumer online comments and therefore influence upon changing perceptions of legitimacy (Graf‐Vlachy et al, 2020; Pollock & Rindova, 2003). As such, the journalistic media might provide an amplification tool for change (Thompson‐Whiteside & Turnbull, 2021), with journalists acting as gatekeepers for progress in marketplace practices via their selection, validation, and realization of what is meaningful (Humphreys, 2010). Our investigation considers this range of under‐explored influences on the role and mechanics of consumer subversion.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

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How consumers subvert advertising through rhetorical institutional work

Middleton

Thompson-Whiteside

Turnbull

et al. 2021

Psychology and Marketing

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We consider consumer subversion of advertising by investigating social media activity in response to an advertisement aired by a global brand. We draw on Aristotle's rhetorical justification to show how consumers used logos (logical appeals), ethos (credibility or moral authority), pathos (emotion‐inducing), and kairos (opportunity) rhetoric to challenge and undermine this advertising. Our study provides greater understanding of the mechanisms of consumer activism, examining how rhetorical strategies were deployed within consumers' institutional work toward the subversion of contentious advertising. We also examine the work of an organized boundary group to marshal consumer support for marketplace change and identify how ensuing argumentation led to the development of novel message frames intended to delegitimize advertising practices. We warn advertisers and brands to consider the implications of such collective consumer subversion at a time when the public and media are increasingly intolerant of organizational transgressions, particularly in relation to social justice issues, for example, gender stereotyping in advertising.

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Section: Methodsmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

How consumers subvert advertising through rhetorical institutional work

Middleton

Thompson-Whiteside

Turnbull

et al. 2021

Psychology and Marketing

Self Cite

View full text Add to dashboard Cite

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“…Evolution is fundamentally driven by shifts in macro-, market-and micro-level factors and accompanying market shaping efforts of market actors that, in varying degrees of coalescence, can lead to disruption in the market system to a tipping point and an emergence of renewed logics (Nenonen et al, 2019). Emergent logics can be based on various factors shifting in combination, including, challenges to belief systems; changing sociocultural expectations; the political work of market actors (Baker et al, 2019); developing business models or bases for competition (Hartman and Coslor, 2019;Kjeldgaard et al, 2017); collective institutional work of discontented market actors (Dolbec and Fischer, 2015;Kjeldgaard et al, 2017;Regany et al, 2021); or groups of market actors gaining access to mobilizing institutional logics via novel interactions (Scaraboto and Fischer, 2013;Thompson-Whiteside et al, 2020;Zietsma and Lawrence, 2010). We add interest in the market system dynamics operating upon meso-level professional advertising actors that result in transformed logics and practices, as we set out to reveal the significance of mechanisms related to the institutional role of advertising in society and culture.…”

Section: Market System Dynamics and The Emergence Of Renewed Institutional Logics And Practicesmentioning

confidence: 99%

“…Markets are influenced by complex relational and social processes and the interplay between market actors (Baker et al, 2019;Giesler, 2008;Kjellberg and Olsen, 2017;Regany et al, 2021). There is growing interest in how such interplay influences marketplace practices via the transformation of market logics (Dolbec and Fischer, 2015;Ertimur and Coskuner-Balli, 2015;Hartman and Coslor, 2019;Kjeldgaard et al, 2017;Scaraboto and Fischer, 2013;Zanette and Scaraboto, 2019) and as outcomes of market actors' institutional work (Baker et al, 2019;Ghaffari et al, 2019;Thompson-Whiteside and Turnbull, 2020). Such research is valuable for understanding the role of groups of actors and institutional processes in market transformation.…”

Section: Introductionmentioning

confidence: 99%

How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices

Middleton

Turnbull

2021

Marketing Theory

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The use of gender stereotypes has long been a common creative strategy used by practitioners in advertising portrayals, leading to concern over the individual and societal effects of such representations of women. However, a recent decline in this institutionalized practice has provided the stimulus for our research. As such, we explore the influences that have led to meso-level market actors working in advertising and marketing actively avoiding the use of gender stereotypes of women in advertising depictions. We consider the role of advertising in a dynamic market system and the influences upon advertising practitioners leading to the emergence of gender progressive market logics. Linking the experiences of an expert sample of advertising professionals with the extant literature, our study broadens understanding of the central role of advertising in shaping markets. While previous research has examined the impact of advertising on society and cultural meaning, we highlight the recursive nature of this interaction. We find that emergent gender progressive logics have been dependent upon support in public discourses, shifts in professionals’ moral conscience, voiced consumer opinion and the market success of trailblazing, gender progressive advertising campaigns. We advance empirical analysis of market system influences that have led to more socially responsible advertising practices. This study has important implications for understanding advertising’s potential to address institutional problems in society.

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Market system dynamics (MSD): A process-oriented review of the literature

Pedeliento

Mangiò

Murtas

et al. 2023

AMS Rev

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The renewed interest in the market as a unit of analysis has increased adoption of a market system dynamics (MSD) perspective. Since studies drawing on MSD have significant overlaps with other research traditions equally focused on market changes, we trace the theoretical boundaries of the literature on MSD, and unpack its evolution, in order to appreciate conceptual achievements and research directions. Building on change-process theorizing and on a reiterative processual multi-stage research strategy, we conduct a systematic review of the literature on MSD. We organize the findings into three stages of MSD’s maturation–infancy, adolescence, and adulthood–and show that MSD has grown into a market approach that is ever more multi-actor, theoretically-plural, and based on longitudinal methodologies. The existing literature has gradually shifted towards a balance in agency and structure in market change, and towards a more cautious view on the consumer’s role. Under-researched areas are pinpointed, along with research avenues that can further reinforce MSD.

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#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game

Cited by 10 publications

References 86 publications

How consumers subvert advertising through rhetorical institutional work

How consumers subvert advertising through rhetorical institutional work

How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices

Market system dynamics (MSD): A process-oriented review of the literature

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