“…In this sense, Pereira, Maia, Reis, Martins and Fornari (2018), Reis, Fornari, and Martins (2019), Andrade, Magalhães, Damascena and Soares (2023), Catessamo and Rua (2023) Piccini et al (2023) and Galante, Pakes and Rocha (2023) among other researchers, have sought to investigate how marketing tools function in these new platforms that have developed in recent years. However, while there have been studies investigating the effects of marketing in larger companies, other authors such as Souza, Siqueira, and Reinhard (2017), Mendonça, Ruzzão, Santons and Azadinho (2017), and Reis, Querino, Ribeiro and Gomes (2019) advocate for more research in micro and small-sized companies, which have a different dynamic from larger ones.…”