Methods and value of storytelling for stakeholders in post-disaster tourism scenarios

Abstract

Purpose The tourism sector continues to be an engine for economic growth for communities (Jenkins, 1980), and in post-disaster scenarios, destination can be overwhelmed with challenges, particularly for the local community. However, it is essential to seek the most effective path of recovery for individuals and communities. Gaps in contemporary post-disaster literature remain, as the focus often centres on infrastructure and economic developments (Cox and Perry, 2011). This paper aims to address such gaps by offering new ideas around the value of recovery focusing more on the victims, their stories and the role of tourism. Design/methodology/approach As a theoretical paper, the applied method is described as a convenient approach to data collection and analysis. The methodological reasoning is down to the selection and examination of sources used to establish new theoretical understandings. The study applies a pragmatic research approach to embrace the spectrum of views that are present within the constructivist and positivist. The pragmatic philosophical approach supports multi-disciplinary studies and ensures a more holistic consideration of social conditions is embraced. Findings This paper offers new knowledge and ideas for post-disaster recovery scenarios. It presents a model that incorporates a range of (traditional, digital and immersive) methods and platforms in which stories can be shared and presented. It argues that allowing victims to share stories in different formats could support rehabilitation while also providing stronger, powerful narratives for tourists, leading to more effective tourism experiences. Originality/value Disasters leave individuals and communities in devastation and with potentially lifelong trauma. In rehabilitation of victims is a vital ingredient to the recovery of a destination and its social fabric. This research offers new ideas around the use of digital technologies to generate stories of value that not only support victims of disasters but also offer visitors the opportunity to gain a deeper understanding of challenges and difficulties of dark places, often seen as a key part of the visitor experience and motive to places of tragedy.