In a disruptive era marked by rapid changes and an abundance of information, the occurrence of cognitive biases becomes difficult to avoid. Individuals are more confident in something perceived than the facts and actual data. Emotions are stronger than reason. In a neuropsychological perspective, people tend to use the limbic system rather than the neocortex in thinking and responding to things. As a result, opportunities for mistakes in making decisions more often occur. In the long run, such conditions will distort the academic climate that promotes rationality and critical thinking. The results of a study of 1000 students of Universitas Negeri Surabaya (Unesa) in seven faculties and postgraduate programs showed that cognitive bias occurred in 81% of respondents. Deprivation is deeper in social science students than exact science students. Other relevant research also shows that students who use intuitive thinking patterns have lower academic performance compared to students who use reflective thinking patterns. Intuitive thinking patterns also encourage students to cheat, and their eating patterns are very risky for health.