Methodological principles of forming multichannel digital communication in the supply chains

Abstract

Logistics is undergoing a digital transformation to manage material and intangible flows using various digital communication channels. In this regard, it is extremely urgent to develop a backbone and local IT platforms that unite participants in the supply chain to collect and analyze information for making optimal management decisions. The purpose of this study is to substantiate the main methodological principles of the formation of digital communications between participants in the supply chain to create an inter-corporate information and communication system. In preparing the material, such scientific methods as analysis and synthesis, process modeling, process method, and system approach were used. A model for organizing digital communication in the supply chain using the backbone communication IT platform is proposed. The role of digital trust in the organization of inter-corporate digital communication is shown, and the entropy factor is also taken into account when assessing the throughput of communication channels. The result of the study is the formulation and justification of methodological principles for the introduction of multi-channel digital communication, providing not only electronic data exchange between logistics partners, but also reducing the logistic and transaction costs of supply chain participants.

The Role of the Logistics Operator in the Network Coordination of Omni-Channels

“…Using dedicated applications and personalised IT systems, LSPs aim to increase the transparency of distribution channel flows, create a customer base with their needs, and increase customer satisfaction by improving the quality of logistics services tailored to specific customers. An IT platform can serve as an application, providing seamless digital communication between companies throughout the supply chain [90]. LSPs are also very often tasked with the design and creation of reverse logistics networks [91] and also with the planning of transport routes [92], especially with an emphasis on last-mile delivery planning [89].…”