Methodological Issues in the Study of Place Marketing in Small Villages
Regina Zsuzsánna Reicher,
Krisztina Pecze,
Beáta Kádár
Abstract:Research purpose.
Natural and economic changes in recent years have led Hungary to emphasise boosting domestic tourism. There has also been an increase in property prices in settlements near large cities, indicating an increase in the number of people wishing to settle there. These effects are putting increasing demands on municipalities, and municipal administrations need economic, management and marketing skills that are often lacking in the administration of Hungarian cities. In our previo… Show more
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